By Felipe Gomez


COLOR Your World


It is an enormous challenge to bring in- novation to our customers. Selecta, as a breeding company, wants to cooperate and participate in this process because the cut flowers industry is constantly seek- ing different ways of innovation. Differen- tiation today in all levels of the chains is a key to increase market share.


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here is a program for the U.S. market of a Chry- santhemum named “Crazy Daisies.” It was de- veloped for a specific niche of market some


years ago. If you study the market carefully, there is an empty space for tinted carnations. In my opinion this is happening because the tinted carnations have not been developed like the chrysanthemums. Car- nations, Alstroemerias, and Chrysanthemums are classified as basic products, and large quantities are grown. Tinted flowers are a category in the market for cut flowers, but tinted carnations have to exist as a regular program in this category in order for them to develop.


electa has carnation varieties that tint very well, using the absorption technique. It is the case of Randal, Hermes, Hermes Orange, and Cae-


10 FloralNews www.SelectaCutFlowers.com


You can get nice results without always using a white flower for tinting. On this image you see tinted mini carnation Cae- sar, which has yellow natural color.


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