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28 Music Week 28.09.12 PROFILE LATER...WITHJOOLSHOLLAND CROWN JOOLSWHY WE LOVE LATER


David Pick, Founder and CEO, Vintage TV “Even after two decades, Jools’ show has lost nothing of the freshness, vitality and intimacy it offered at its launch. I think that’s been achieved by maintaining, and not compromising in any way, its eclectic mix of


known and lesser-known acts. “It wouldn’t be an exaggeration to say that the


series has set a quality standard in music television you couldn’t have found in the specialist channels. Indeed, the profile of its audience will be testimony to that exception. I like to think that, after two years on air, Vintage TV is beginning to reach that level of quality with our in- house produced shows.”


“But equally we’ve got quite a good nose for


what will succeed in one way or another, and a lot of people who have been on the show have gone on to have fantastic careers. “Later has partly survived for these past two


decades because it has made its own choices and not followed other people’s.” You only need glance at the world-beating line-


up accrued for the show’s comeback this week – The xx, The Beach Boys, P.i.L – to see the stunning level of power and influence Later still wields, not to mention its attractiveness to artists. Twenty years after an empty studio in west


ABOVE Come together: Artists don’t only watch each other on Later - they have a chinwag, too. From left: Dave Grohl and Jay-Z in 2009; Tricky and Isaac Hayes in 1995


London led some smart, music-loving TV execs to trial an unfancied format, the music industry, the general public and British culture itself remain greatly in its debt. “All of us on the show are excited by the idea of


discovering some new music,” says Holland. “Sometimes it’s hundreds of years old; sometimes it’s five minutes old. I’m constantly excited, I’m confident there’ll always be more great things. “That’s the root of why we endure: it’s not


because Jools Holland’s clever or special; it’s because music continues to be great. This show just knows how to plug into it.”


Jeremy Marsh, Vice Chairman, Warner Bros. Records “Later…with Jools Holland is a fantastic launch pad for new acts. Last year Lianne La Havas gave a captivating breakthrough performance on the show, she attracted new fans and Bon Iver, who appeared on the same


programme, were so impressed they invited her to support them on their US tour – which was an amazing opportunity for Lianne to reach new audiences in America.”


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