NEWS
Could you benefit from National Shoe Fitting Week?
The Society of Shoe Fitters is
calling for new members. It is offering experienced shop staff that have been fitting shoes for more than five years the chance to gain recognition of their expertise, with the Society’s new £50 Membership Application.
The Society of Shoe Fitters is
Jan Parry President
busy planning National Shoe Fitting Week in order to help its retail and associate members. The President - Jan Parry of Parry’s Footwear and Vice President Ellie Dickins of Ellie Dickins Shoes, are keen for the Society to do what it can for members in these difficult times primarily to encourage the public to visit shops and enjoy a personal service.
“It is vital we continue to increase our members and form a stronger
network” said Ellie. “Our Society courses are brilliant for those wanting and needing to learn about feet and footwear, but there is also a large number of shops with good staff who are not members but ought to be, as they are missing the many benefits of membership. All of my staff qualified and it helps our business no end”.
For shop staff that have been busily fitting shoes for more than five
years and have no formal recognition of their expertise, the Society’s new Membership Application at only £50 is ideal. It will hopefully encourage experienced shop assistants to become qualified shoe fitters as the number of enquiries from the public continues to grow - particularly when National Shoe Fitting Week takes off. You still have to qualify to ensure standards are maintained, but if you or your staff are capable shoe fitters, then why not complete the application, it can only benefit self-esteem and increase shop awareness.
Competition in shoe sales has never been stronger and the public are
ignorant about the damage that ill-fitting footwear can do to their entire physiology. ”It is vital for retailers and suppliers to keep face-to-face sales going” says Jan. “If shops close there is a limit to where manufacturers can market their goods, and not everyone wants to buy online - in fact footwear should be treated like “optical glasses” and always fitted professionally”.
Every time a shop door shuts another door does not automatically open, which narrows the market considerably forcing people to buy unwisely. With some great brands as Associate Members of the Society, good retail members and increased public enquiries, the SSF has been busier than ever networking them together and is hoping National Shoe Fitting Week will help highlight the USP of expertise out there.
Contact: Laura West F.S.S.F., Secretary, The Society of Shoe Fitters,
email:
secretary@shoefitters-uk.org www.shoefitters.org.uk,
www.shoefitters-uk.org For more information please visit
www.newfrontierfashion.com.br. 6 • FOOTWEAR TODAY • SEPTEMBER 2012
www.footweartoday.co.uk World's First
Certified Biodegradable Shoe Takes First Step into Industry Spotlight
Brazilian Line Sapatoterapia
Debuts Bio SuperComfort Shoe at FN Platform in Vegas.
Last month Brazilian shoe manufacturer Sapatoterapia premiered the
world's first certified Biodegradable shoe, the Bio SuperComfort, at the American shoe event held at MAGIC from August 21-23, 2012 at the Las Vegas National Convention Centre.
Sapatoterapia was part of the increased international presence at the
show, which includes other brands from Italy, Spain, Mexico, Portugal, Japan, and Great Britain. With expansion across all footwear categories, this year's event will feature over 1600 brands.
The Bio SuperComfort is the latest addition to the award-winning brand.
Decomposing in the environment much faster than a traditional shoe, the shoe is made entirely of eco-friendly raw material, with special features including:
• Lining made of natural, chrome-free leather and bamboo fibre fabric • Ergonomic vulcanized soles made with natural rubber • Natural cotton laces
The brand also launched the Spring/Summer 2013 collection at FN
Platform and features their SEDNA line, which has the unique airfloat system allowing air circulation inside the shoe.
Recognised for their comfort and sophistication, the brand recently
received the prestigious 2012 Greenbest Award in the Fashion category through Greenvana Brazil, the highest honour achieved for sustainable efforts. The company has recently partnered with New Frontier Fashion, an online tradeshow featuring Brazilian manufacturers.
About Sapatoterapia Sapatoterapia was founded in 1994 with the goal of developing
comfortable and sophisticated shoes, and has evolved into a successful Brazilian brand sold in nearly 60 countries due to its innovation and commitment to sustainable practices. For additional information on the company, please visit
www.sapatoterapia.com.br.
About New Frontier Fashion Bringing the best of Brazilian footwear and accessories to the global
marketplace, New Frontier Fashion is a web-based B2B fashion platform featuring footwear, handbags, and jewelry. Selected brands exhibit their collections online, giving retailers access to preview and place orders.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62