Brighten up the store ready for S/S 13
Becci Knowles takes a look at next season’s trends with the help of Jaana Jätyri, founder of trend forecasting agency
Trendstop.com Africana
Warm and earthy, Africana is going to be a huge trend. Retailers will have fun making their selection from the wide range of platform wedges and African prints available. We are going to see more pattern on footwear than ever beore as styling starts to take place from the bottom up. Burberry has created one with a hemp weave (left) capturing the look and feel of this exciting trend.
Burberry Prorsum S/S 2012 Karen Walker F/W 2012-13
The Heeled Lofa The heeled Lofa is
Trendstop Street Style
Snakeskin, Mules, Mint Green Put a spring in your customer’s step next season with a range of fabulous
mules. Louis Vuitton and Prada have created some beautiful heeled slip ons which will translate well into stores. Mint green wll be the big colour for Spring/Summer, along with other shades of pastel. Fendi have created some cool and contemporary mules with a nautical theme - expect to see more like this as brands embrace the summer style. The strappy sandal is still very much in vogue, with ice cream colours in
sweet shades of mint, aqua and pink. Shoppers can select all the colours of the rainbow and will love the bright, summery mood they evoke. Texture features heavily; snakeskin, python and reptile prints will be an instant hit with the style savvy customer.
Trendstop Street Style
set to be make a massive impact next season. Shoes that look like they mean business, the professional woman will love their straight talking style. Designed in the wide ranging shades of the season, we don’t expect the customer to stop at just the one pair. either!
Peter Som Spring Summer 2012
Tommy Hilfiger S/S 2012
Salvatore Ferragamo S/S 2012
Upbeat Colour Blocking
Expect to see lots of colour blocking; pastel brights and candy are the flavour of the season.
Holographic
A foil look to leathers will feature heavily throughout S/S13 with
Kurt Geiger 22 • FOOTWEAR TODAY • SEPTEMBER 2012 Fendi S/S 2012
metallics still very popular in both footwear and accessories.
Mary Katrantzou S/S 2012
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