Ara Shoes Comfort! Style!
Elegance!
After an outstanding MODA exhibition, Ara have begun their re-launch in to the UK market.
A
s one of the truly global shoe brands with sales in excess of ¤500m, Ara sees the UK and Ireland as markets
perfectly positioned to explode with the Ara, Jenny and Ara Men’s brands. Ara has six wholly owned international
production sites employing over 8000 people distributing shoes to literally all corners of the globe. With a secure distribution base already
established in the UK, Ara, through its partnership with HB Shoes – the UK’s oldest established footwear distributor – plans to organically grow its presence through the independent and multiple sectors in the UK. The Ara brand is recognised as a world
leader with a modern commercial interpretation of fashion trends, featuring flexible light and functional footwear for men and women. Jenny by Ara offers perfectly fitting affordable shoes for a younger profile consumer. Ara offers width fittings from F to H with comfort as a dominant factor.
1 2 1 2 24 • FOOTWEAR TODAY • SEPTEMBER 2012
Ara is proud to continue its partnership with Gore-TEX® for the use of their breathable waterproof membrane in the collection. Gore-TEX® Surround now offers all the flexibility and comfort synonymous with both Gore-TEX® and Ara including the sole! Jenny by Ara hits those key retail price
points between £40 and £60 with 75% of the collection, whilst still securing a 2.5 mark-up in addition to stock. The younger fashion element ensures an enormous consumer appeal cemented by perfect fittings. Ara bags are an important addition to
many of the brand’s stockists and these too will be available at the regional stock rooms and exhibitions, in addition to the shop appointments arranged by the sales team.
For further information please contact:
ara@hbshoes.co.uk
Contact Details:
Head Office: HB Shoes Ltd
Fosse Way Syston Leics LE7 1NL
00 44 1162 605043
North & Scotland: Shoes 2 U
Stuart McGrady
shoes2u_stuart@btinternet.com 00 44 7841 53465
West:
Key Elements Alan Hannigan
hannigan.alan@
gmail.com 00 44 7831 639509
For Ireland contact Shane Geary
shanegeary1@eircom.net 00 353 87 910 4415
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