CONTENTS September 2012 Volume 27, Issue 9 87 BOOKINGS The Trashing of America

The United States is in denial about the enormous amount of trash that it generates, according to Edward Humes, author of a new book about garbage. But individuals, businesses,

and communities are waking up to the benefits of being less wasteful. Barbara Palmer

93

PCMA Global Corporate Summit participant Klaus Andreas Span snapped this shot of an exhibit at Glasgow’s Kelvingrove Art Gallery and Museum.

PCMA CONVENING LEADERS PREVIEW Oren Klaff

The master pitchman and Masters Series speaker at Convening Leaders 2013 on the power of the human attention span, the differ- ence between pitching and selling — and why meetings

are a “horrible” environment for both. Christopher Durso

Departments 21

PLENARY Government meetings in a post-GSA world. Pre Con: International Fire Ecology and Management Congress. Post Con: First Joint Congress on Evolutionary Biology. Plus: World Choir Games; Jazzercise Tropic Heat; indepen- dent spirit Jill Taub Drury.

Special Section

PCMA PARTNERS Working together to create meetings education

98 IEG IMEX America 2012

99 Keppler Speakers Montréal Katie Kervin

36 URBAN PLANNER Ottawa Jennifer N. Dienst

38 INNOVATIVE MEETINGS What’s in It for Them? Katie Kervin

40 FORWARD THINKING Fool’s Gold Dave Lutz, CMP

42 WORKING SMARTER About Those Apps Sarah Beauchamp

44 MEETING MANAGEMENT: SPONSORSHIP Seeing Orange Kim Skildum-Reid

46 GIVING BACK Caring’s Bottom Line Barbara Palmer

102 OTHER DUTIES AS ASSIGNED Who Goes There? Carrie Abernathy, CMP, CEM

ALSO IN THIS ISSUE

7 Comments 8 Behind the Scenes 10 To the Point 12 Planner’s Notebook 14 PCMA Today 101 Advertiser Index

16

PCMA Convene (USPS 25438) is published 12 times per year. © Copyright 2012 by the Professional Convention Management Association. Postmaster: Send address changes to PCMA Convene, 35 East Wacker Drive, Suite 500, Chicago, IL 60601. PCMA Convene is the oficial magazine of the Professional Convention Management Association, an international nonprofit organization of meeting professionals. Members receive PCMA Convene as a membership benefit, paid by membership dues. Nonmembers may subscribe to PCMA Convene for $50 annually; international nonmembers for $99 annually. Periodicals postage paid in Chicago, IL, and at additional mailing ofices.

Contacting PCMA Convene and PCMA (pcma.org) SUBSCRIPTION CHANGES: online at pcma.org or call PCMA Convene subscriptions at (312) 423- 7246; email: convene@publicationpartners.com. FILE CHANGE OF ADDRESS with the US Postal Service online: moversguide.com. PCMA CONVENE ONLINE LIBRARY: pcma.org/convene/issue- archives. REPRINT AND BACK ISSUE REQUESTS: Michelle Russell, email: mrussell@pcma.org, (312) 423-7275.

4 PCMA CONVENE SEPTEMBER 2012

PCMA.ORG