August 2012
www.tvbeurope.com
“The NLE community has embraced the level of native realtime performance now available with 64-bit platforms”
Stevens: It’s definitely the case that creative craft editors now, more than ever, have to understand the implications and technical constraints of various workflows, but equally I would argue that there has never been a time where NLEs offered such a wealth of possibilities and flexibility in delivering the creative vision.
TVBEurope: What specific features do you incorporate to help improve workflow? Colantuoni: Quite simply, Avid provides the entire workflow with our range of products from ingest to creative to manage to master to archive. Owen: All of them! A
lousy workflow equals a frustrated editor and usually leads to less than perfect results, delivered late. Patel: We
tackle workflow on multiple fronts,
including improving in- application workflows, optimising our creative tools,
native codecs of Edius, HQ (8-bit) and HQX (10-bit) are now available as free downloads for both encode and decode for PCs and Macs making content truly transportable on virtually any platform.
TVBEurope:What do you see as the next major development with NLE? Colantuoni: Future NLEs will
leverage cloud computing for the ultimate in collaboration, storage and user experience. Also, users can expect converged applications that provide advanced functionality with a greatly simplified user experience. This simplification will
“Video editing likely
represents the greatest challenge to cloud
offerings. The cloud presents a fantastic new vehicle for systemisation of
supporting open data formats to enable efficient metadata exchange, supporting popular media formats and the integration of key creative processes into a single application. Stevens: Adobe leads the field
in interoperability of camera formats and codecs, coupled with realtime performance. We also provide powerful hooks between all of our own applications, as well as the ability to import and export in all of the key industry standard interchange formats (AAF, OMF, XML etc). Now, with the introduction of Adobe Story and Prelude, we are making it even easier for creative teams to craft their visions, enter and access metadata, and create rough cuts early in the process. This enables the media and all associated metadata to flow throughout post production and beyond (for archival needs). Threadgill:From an Edius perspective there are a number of things. First, for those customers in a Grass Valley ecosystem with GV Stratus, the integration is tight and well engineered for a seamless operation between all aspects of the workflow. Additionally, Grass Valley has made the Edius SDK available to developers at no cost that enables integration with other systems and solutions. Finally, the
editing environments yet to be tapped” Richard Threadgill, Grass Valley
come with performance that uses all processing/ multi-core and graphics power that CPUs can provide. Additional
development will allow for distributed and background
processing of the most computationally
intensive tasks. Owen: We want to support amateur editors with tools that help
Richard Threadgill: “Today, a user can edit 4K footage with a suite of full 10-bit colour correction tools…on a laptop”
them make content that looks like it has been professionally finished. Editing is about more than making cuts. Things like checking the continuity in the image across a cut is a natural process for the professional editor — suspension of disbelief is critical in storytelling and simple blunders can ruin the viewing experience. So we need to come up with tools to help non- trained editors to get the basics right — a sort of video equivalent of grammar and spell checkers in word processing packages. You don’t have to use them, but if your command of the language is not
TVBEurope 23 The Workflow
perfect, they can be very useful in helping produce a good quality result. As computers get more powerful, I can see artificial intelligence being developed to help get edits right in a similar fashion. Patel: The Harvard Business
Review recently ran an article on ‘The New Science of Viral Ads’, detailing research on just how critical effective storytelling is to the ability of an ad to go viral. We believe that the next major developments will centre on enabling editors to do just that. Our belief is that modern storytelling is a highly, though not exclusively, visual process and the visual content/quality is critical to success. Stevens: We are only just
scratching the surface with features that are intelligent, or ‘content- aware’. Further developments in this area are set to revolutionise the automation of repetitive tasks in editing in the future. Threadgill: A continued shift
away from proprietary workflows. Customers, whether professional or consumer, expect to work anytime, anywhere. Using off-the-shelf equipment for acquisition, storage, I/O, and even the editor itself will continue to drive the market. Portability is key with more and more editors looking to edit in the field and produce that same-day.
www.avid.com www.quantel.com www.autodesk.com www.adobe.com www.grassvalley.com
NEWS, BUT LIVE !
MODULAR TECHNOLOGY SERVING YOUR PERFORMANCE IN NEWS
Go to
evs.tv/newsperformance
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68