Market report: Manufacturers
M5: EXPECTATIONS FOR OVERALL EUROPEAN LIVE AUDIO BUSINESS 2010-2012
10 20 30 40 50 60
0
2010 2011 2012
2010
Increase 35 50 20
Decrease 22 15
28 2011
Increase Decrease
Stay the same Don’t know
M8: EUROPEAN HIRE/RENTAL MARKET DRIVERS IN 2010-2012
0 1 2 3 4 5 6 7 8
2012
Stay the same Don’t know 35 35 52
8 0 0
M6: RELATIVE IMPORTANCE OF TECHNOLOGIES/ FUNCTIONALITIES TO EUROPEAN CUSTOMERS IN 2010-2012
0 1 2 3 4 5
2010 2011 2012
The general economy Number of pan-European tours
2010 2011 2012
champagne corks popping from Basingstoke to Bogotá, it undoubtedly reflects the widespread feeling that, after many years of sustained – and significant – growth, the live sector has now embarked upon a more settled phase (M5).
The general economy
Number of pan- European tours
Consumer spending on music events
Number of local/national tours
Number of PA companies working
2010 2.86 4.62
Consumer spending on music events 5.29 Number of local/national tours Number of PA companies working Overall number of live events Shift in average rental size
4.67 6.29 3.95 6.86
Equipment replacement due to tech development 5.86
Overall number of live events
Shift in average rental size
2011 2.47 4.82 4.00 4.76 5.82 3.88 6.06 5.59
M9: IMPACT OF COUNTERFEITING 2010-2012
Integration and networking capability
Digital control
Improved ease of use
Integration and networking capability Digital control
Improved ease of use General futureproofing Redundancy
2010 2.78 3.09 2.87 3.35 4.00
futureproofing General
2011 2.31 2.38 2.50 3.81 4.12
Redundancy
2012 1.90 2.76 2.81 3.86 4.10
(1 = highest priority, 5 = lowest priority)
64% of interviewees deemed industry morale to be very good or excellent
M7: RELATIVE IMPORTANCE OF VARIOUS FACTORS TO EUROPEAN CUSTOMERS IN 2010-2012
0 1 2 3 4 5
2010 2011 2012
10 20 30 40 50 60 70 80
0 5 4 2010
50 410 320 215 155
*predicted significance vs actual results from previous two years 3
2011 0
15
25 20 40
M10:OVERALL MORALE OF THE PRO-AUDIO MANUFACTURING SECTOR 2010-2012
10 20 30 40 50 60
0 Ease of use
Brand identity /familiarity
Ease of use
Brand identity/familiarity After-care/support
Discounts/pricing offers Training opportunities
14 l PSNLIVE 2012
2010 2.78 2.57 2.87 3.09 3.83
After-care /support
Discounts /pricing offers
2011 2.77 2.56 2.28 3.39 4.00
opportunities Training 2010
2012 59 2.50 439 2.55 335 2.82 29 3.09 14 4.05
Don’t know (1 = highest priority, 5 = lowest priority) 4
2011 0
35 60 5 0 0
5 4 3 2 1 2 1
2012* 12 0 4
20 64
(5 = serious impact, 1 = no impact)
Equipment replacement due to tech development
2012 2.78 4.06 4.33 4.72 4.78 4.89 5.28 5.44
(1 = highest priority, 8 = lowest priority)
FORM AND FUNCTIONALITY Underlining the prominence of the networking debate in pro- audio, integration/networking capability and digital control emerged as the most important
The importance placed on ‘ease of use’ reflects the need for effective
2010 2011 2012
workflows in an increasingly complex audio environment
technological factors to manufacturers’ European customers. Indeed, the order of priorities was wholly unaltered from 2011 (M6). In a result that reflects concern regarding the need for effective workflows in an increasingly complex audio environment, ease of use polled highest in a question about the importance of other, more general factors to European clients. Reinforcing the impression that it is very much a brand-oriented marketplace, brand identity/familiarity placed second. Echoing the sentiments of our rental/hire survey, there was also a strong showing for after-care/support (M7). No surprise whatsoever to
2010 2011 2012
Don’t know 2012
12
52 24 8 4 0
(Scale: 5 = high morale, 1 = low morale)
discover that the general economy and consumer spending power were positioned very highly in a roll-call of the factors felt to be exerting influence on the size of the European hire/rental market. More troublingly, the number of pan-European tours was also determined to be a consideration, suggesting concerns about a possible decline in large-scale touring activity (Graph M8). Interviewees were then invited to nominate other elements thought to be affecting the market. Corporate consolidation, wireless spectrum reallocation, and a perceived impact on the number of events as a result of the Olympics were among the suggestions.
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