equity Kamm & Sons


Alex Kammerling founded spirit manufacturer Kamm & Sons in 2011 and raised £180,000 through Crowdcube.


Tell us about your quest for finance pre- Crowdcube. We had been looking for finance for about ten months before we secured it. We didn't want to take a loan from the bank as they were offering a ridiculous interest rate, so we started with people we knew and friends of friends. We also presented at the London Business School to a room full of angel investors. We must have had around ten to 15 serious meetings, but no-one offered anything decent.


How simple was it to promote yourself through Crowdcube? We didn't realise quite how good a 'shop window' Crowdcube was and it has brought us a lot of press and external investor interest. People started investing immediately, although we had to push pretty hard to break the 60 per cent [of funds achieved] barrier.


How many investors did you end up with? We now have 85 investors and plan on designing a separate investor forum on the


9


Back to contents Case study 1


website which will have updates and financial data that can be downloaded. We still don't know quite how easy this will be yet.


Tell us about the equity stake you gave away. Was it more than you originally planned? We gave away 23 per cent which was exactly what we intended to give away for the money we had calculated the business was worth. There were no negotiations and no quibbling so it really worked in our favour. n


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23