equity Bubble & Balm


Sue Acton (SA), managing director of bodycare company Bubble & Balm, also sought investment on Crowdcube, with £75,000 raised in exchange for a


15 per cent stake. Oliver Morgan (OM), founder of fuel company Universal Fuels, raised £200,000.


How did you find out about it? SA: I had heard about the US fundraising platform Kickstarter and found Crowdcube after looking for a UK equivalent.


What are the benefits? SA: I had had a couple of angel investors on board previously, but angels won’t be happy with accepting your valuation. That’s the benefit of Crowdcube – you’re doing things on your own terms, and overall this option seemed more equitable.


What are the drawbacks? OM: One problem is that there can be delays in raising money. As an investor, if you are first in with your money, it can be held


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without earning interest over a period of, say, four months. So it becomes a chicken-and- egg situation, where people want to be the last in with their money before the fundraising is completed. n


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