equity Pros n No requirement to pay the money back


n You choose how big a stake in your business to give away


n Investors may offer advice and contacts


Introducing... Equity finance


Cons


n You have to give away a portion of the business


n Multiple shareholders can take up management time


n You may not benefit from the level of expertise and contacts that you would be able to access if you accepted larger sums from a smaller number of more committed backers (‘business angels’)


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