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convene PUBLISHER Deborah Sexton, (312) 423-7210
CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247 Convene Editorial Staff
EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org
EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org SENIOR EDITOR Barbara Palmer, bpalmer@pcma.org
ASSISTANT EDITOR Sarah Beauchamp, sbeauchamp@pcma.org ASSISTANT EDITOR Katie Kervin, kkervin@pcma.org
ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Vasundhara Pachisia
CONTRIBUTING EDITORS Molly Brennan; Jennifer N. Dienst Convene Advertising
DIRECTOR, PARTNER RELATIONS & ADVERTISING Mona Simon, (312) 423-7244, msimon@pcma.org ACCOUNT EXECUTIVES
Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT, WA) Phone (312) 636-9254; Email wkrizmanic@pcma.org
Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;
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Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org
Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1 Phone (312) 423-7277; Fax (905) 509-6810; Email apereira@pcma.org
Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033 W. Taylor Street, Suite 1E, Chicago, IL 60607; Phone (312) 636-0636; Fax (312) 896-7397; Email msarmiento@pcma.org
Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org
MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236
PCMA Oficers
CHAIRMAN OF THE BOARD Kent E. Allaway, CEM, CMP, Produce Marketing Association CHAIR-ELECT Johnnie C. White, CMP, Cardiovascular Research Foundation
SECRETARY-TREASURER Christopher J. Wehking, CMP, American Society of Anesthesiologists IMMEDIATE PAST CHAIR Susan R. Katz, True Value Company
PCMA Directors Martin D. Balogh, American Bar Association
Willie L. Benjamin II, International Reading Association Laurie Fitzgerald, CMP, Allstate Insurance Company
Ben Goedegebuure, Scottish Exhibition + Conference Centre Richard B. Green, Marriott International
Mary Pat Heftman, National Restaurant Association Wanda M. Johnson, CMP, CAE, The Endocrine Society
Like us on Facebook, at PCMA Convene Find us on Twitter at:
@pcmaconvene @michelleconvene EDITOR IN CHIEF Michelle Russell @dursoconvene EXECUTIVE EDITOR Christopher Durso @barbaraconvene SENIOR EDITOR Barbara Palmer @sarahconvene ASSISTANT EDITOR Sarah Beauchamp @katieconvene ASSISTANT EDITOR Katie Kervin
Christine Klein, CMP, meetings and business development consultant Raymond J. Kopcinski, CMP, Million Dollar Round Table
Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Gregory A. O’Dell, Events DC
Carrie Freeman Parsons, Freeman William F. Reed, CMP, Experient Inc.
James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre
The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.
4 PCMA CONVENE JUNE 2012
PCMA