PLENARY p. 15 GSA’s Aſtermath
SALARY SURVEY p. 53 The 2.26% Solution
BOOKINGS p. 63 Inner Strength ®
Sell the Steak CMP SERIES
The sizzle of elaborate theming is out. The red meat of content-rich marketing is in. Think taglines, visuals, and destinations — but not at the expense of your high-protein programming. p. 40
1 PCMA CONVENE MONTH 2012 PCMA.ORG
June 2012
The Magazine of the Professional Convention Management Association
PCMA