CMP SERIES CERTIFICATION MADE POSSIBLE meat The of the meeting

empty-calorie high concepts and embraced a protein-rich approach to conference theming – seasoned with unifying taglines and modest mini-themes.

by hunter r. slaton 40 PCMA CONVENE JUNE 2012 PCMA.ORG

Overcooked themes are out. Expertly done content is in. Here’s why the industry has rejected