Business Jet Interiors World Expo 2012 More than 2,250 attendees from 50 countries jetted to this inaugural expo — and sister show Business Airport World Expo — on Feb. 22–23. Participants included aircraft manufacturers, brokers, executive-jet owners and operators, and interior designers.
High Flyers + Better Brainstorming + Omni Dallas Opens
There Is Such a Thing as a Bad Idea
In his bestseller Imagine: How Creativity Works, author Jonah Lehrer upends an array of conventional
1 Cannes, France, was a fittingly upscale locale for this first-ever expo. 2–3 Attendees experienced
“an intimate global exhibition focused solely on their cabin requirements” — including the
“very best” in catering services and serviceware. 4 This year’s show floor was so packed that more exhibition space will be available at the 2013 expo. 5 This wasn’t an expo about flying in coach class. Seating is critical to “bespoke, world-class business aviation cabins.”
wisdom — including the notion that the best ideas are gener- ated in brainstorming sessions where criticism is banned. In fact, Lehrer writes, candid discussions with others about the imperfections and limita- tions of ideas lead to creative breakthroughs:
[T]he reason criticism leads to more new ideas is that it encourages us to fully engage with the work of others. We think about their concepts because we want to improve them: It’s the imperfection that leads us to really listen. (And isn’t that the point of the group? If we are not here to make each other better, then why are we here?) In contrast, when everybody is “right” — when all new ideas are equally useful, as in a brainstorming session — we stay within our- selves. There is no incentive to think about someone else’s thoughts or embrace unfamil- iar possibilities. And so the problem remains impossible. The absence of criticism has kept us all in the same place.