32 MusicWeek 25.05.12 PREVIEWGONORTH
OUR FRIENDS IN THE NORTH
GoNorth showcases the best of Scotland next month – and there’s plenty for visitors to get their teeth into
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NORTHERN TERRITORY THE PLACES TO GO AT GONORTH THIS YEAR
Wednesday JUNE 6 11.00-11.45 SMIA opening roundtable Mercure Inverness Suite An introductory session to a nationwide consultation with the Scottish music industry on the issues it faces, and how these issues may impact on the Scottish independence debate, and vice versa. If Scottish independence were to offer a ‘blank slate’, how would we structure the music industry in Scotland? What questions do we, as an industry, want to pose to the politicians on the impact of either independence or the status quo on our industry? How can we use the independence debate to improve our industry? This session is more about finding the questions that need to be asked over the next 18 months rather than coming up with the answers.
12.00-13.00 Do we have a video? Mercure Inverness Suite The M in MTV might be redundant, but the rise of YouTube and similar platforms has led to a resurgence of the music video as a promotional tool. At the same time, affordable technology means that clips which
ten years ago would have cost tens of thousands, can now be made on a shoestring. How do you come up with a winning budget video, use it to promote your act and make money in the process?
13.45-14.45pm Market Focus Germany: Musical Wunderbar In Deutschland – The World’s No.2 Music Market Mercure Inverness Suite Germany has been a leader and innovator in technology, automotive and manufacturing. It is also rapidly emerging as a serious contender in the global music market. With an extremely healthy creative energy fueling the German music market – mobile, live, media, online, retail, synch and brands as well as traditional recording and publishing are all very healthy. In addition, Germany is a market that fosters a healthy multi-format experience musically- rock, indie, dance, electronic, pop, hip-hop, jazz, classical and other genres are all readily embraced. We give you a snapshot into the current and future landscape of the world’s second strongest music market, and discuss the realities for UK based artists, managers and music businesses looking to break into the
buoyant German music market. Sat Bisla, left (MUSEXPO) Deville Schoeber (CEO, Brainstorm Musik Marketing) Bjorn Teske (Managing Director, DEAG)
Markus Kuehn (Program Director, Flux-FM) Olaf Furniss (Born to be Wide)
15.00-16.00 Pitch And Sync Mercure Inverness Suite With the continued contraction of revenue streams in the traditional music industry, artists are increasingly looking towards secondary uses for their music, and one key area where they are looking for new opportunities is synchronisation. But how does this area of the industry work, how can you pitch into a project, who are the decision makers, and how do they like to be sent music? In this unique event, a team of national and international synch experts will pull back the curtain by pitching music towards a scene in a film and simulating the process of music supervision in television and film. Mark Gordon (Score Draw Music)
Caroline Gorman (Rage Music) Peter Bradbury (Head of Rights, BBC) Andrea Von Forrester (Music Supervisor) Adrian Cooke (Music Agent, Portmanteau)
16.15-17.15 Breaking Out Mercure Inverness Suite With regional artists like Emeli Sande and Maverick Sabre enjoying chart success, this panel discusses how you can go from being a locally hot artist to a national and/or internationally known top talent. The panel consists of a number of Industry Insiders and some of the top regional acts in the UK, who will let you know what you can do to get noticed and break out. Ally McCrae, left (BBC Introducing in Scotland) Hyperfrank (Journalist) CJ Beatz (BBC Radio 1Xtra) Nardene Joanne Scott (MTV’s The Wrap Up) Yaw Owusa (The Playmaker Group) KOF (Artist) Obehi, left (Artist)
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