16 MusicWeek 25.05.12 DANCE SPECIALUKMARKETANALYSIS
DANCE ENJOYS 2012 SURGE AS GUETTA DOMINATES
Music Week presents an in-depth look at the market’s sales in this year’s first 18 weeks
ANALYSIS BY PAUL WILLIAMS
F
rench superstar DJ David Guetta is leading a surge in demand for dance music in the UK with one-track download sales rising by
more than 40% year-on-year. The increase in business over the first 18 weeks
of 2012 adds up to an extra 2 million singles having been sold in the genre compared to during the same period a year ago, according to Official Charts Company data. Leading this rise in demand has been Positiva/
Virgin’s David Guetta whose Titanium with Sia is the top-selling dance track of the year so far and the second biggest single overall behind Island act Gotye featuring Kimbra’s Somebody That I Used To Know. Titanium contributed more than 700,000 sales to the 6.7 million dance tracks sold during the year’s opening 18 weeks. This represents an annual rise of 42.7%, while the singles market as a whole expanded 8.5% during this period. The increase in business for dance is reflected
by the higher number of tracks from the genre featuring in the year-to-date Top 100 singles chart compared to a year ago. Seventeen of the Top 100 are classified as dance by the Official Charts Company compared to 10 in the same chart at this stage in 2011. Guetta provides two more of the 17 dance
tracks in the year’s Top 100 with Turn Me On featuring Nicki Minaj 11th and Without You featuring Usher ranked in 67th position. Ministry of Sound’s DJ Fresh is behind the
biggest-selling dance track of the year to date by a UK act with Hot Right Now featuring Rita Ora, while other Brits figuring among 2012’s top dance sellers include Columbia’s Calvin Harris, Mercury’s Redlight and Syco’s Alexandra Burke. Virgin’s UK- signed Swedish House Mafia are also present and the overseas contingent includes 3 Beat/AATW’s Alyssa Reid featuring Jump Smokers. As by far the biggest corporate group overall,
Universal predictably dominates the UK’s dance market, providing 37 of the genre’s 100 biggest sellers for the year to date. However, the corporate breakdown for dance below Universal differs significantly to the overall singles market where Sony ranks second and Warner and EMI typically battle it out for third and fourth places. In dance circles EMI heavily punches above its weight, claiming 19 of the year’s 100 most popular tracks, considerably more than Sony and Warner, which are each behind 10 cuts, while Ministry of Sound has the third-highest tally with 16 of the 100. David Guetta and Swedish House Mafia are a
big reason for EMI’s impressive showing, collectively delivering a dozen of the major’s 19
The increase
in business for dance is
reflected by the higher number of tracks from the genre
featuring in
the year-to- date Top 100 singles chart compared to a year ago
DANCE SINGLES TOP 10 2012 YTD (Wks 1-18) POS ARTIST/ TITLE / LABEL 1 DAVID GUETTA FEAT. SIA Titanium Positiva/Virgin 2 DJ FRESH FEAT. RITA ORA Hot Right Now Ministry Of Sound 3 DAVID GUETTA FEAT. NICKI MINAJ Turn Me On Positiva/Virgin 4 LMFAO Sexy And I Know It Interscope 5 AVICII Levels Island 6 RIHANNA FEAT. CALVIN HARRIS We Found Love Def Jam 7 SWEDISH HOUSE MAFIA/KNIFEPARTY Antidote Virgin 8 SWEDISH HOUSE MAFIA Greyhound Virgin 9 CALVIN HARRIS FEAT. NE-YO Let’s Go Columbia 10 ALEXANDRA BURKE/ERICK MORILLO Elephant RCA
Source: Official Charts Company
DANCE ALBUMS TOP 10 2012 YTD (Wks 1-18) POS ARTIST/ TITLE / LABEL
Source: Official Charts Company
1 DAVID GUETTA Nothing But The Beat Positiva/Virgin 2 VARIOUS ARTISTS Ultimate Clubland AATW/UMTV 3 VARIOUS ARTISTS XX- Twenty Years Ministry Of Sound 4 VARIOUS ARTISTS Addicted To Bass 2012 Ministry Of Sound 5 VARIOUS ARTISTS The Workout Mix 2012 AATW/UMTV 6 VARIOUS ARTISTS Running Trax Gold Ministry Of Sound 7 EXAMPLE Playing In The Shadows Ministry Of Sound 8 SKRILLEX Bangarang Atlantic 9 VARIOUS ARTISTS The Sound Of Dubstep 4 Ministry Of Sound 10 NERO Welcome Reality MTA
tracks, but it is also represented by acts such as Deadmau5, Snoop Dogg and Tiesto. Ministry of Sound’s strong presence owes much
to its increased focus on domestic repertoire in recent years with half of its 16 tracks in the Top 100 coming from UK acts such as DJ Fresh and Example, although it still continues to benefit from bringing in releases from overseas with the likes of Lucenzo & Qwote and Avicii also represented. Outside the four majors and Ministry, other labels
RIGHT
Nothing but the Guetta... The Positiva/ Virgin-signed Frenchman has dominated the dance genre in 2012
hardly get a look-in among the year’s top dance sellers and are represented by just eight tracks within the Top 100. These include the Earstorm label’s Knife Party with Internet Friends, while other labels featured are Record Makers, The Hit Music Company, Dirtee Skank, Shogun Audio, Freestyle, Champion and Circus. More positively for indies,
the top end of the dance albums market appears to be more accessible to them with fewer major-label titles represented. However, on the down side this sector is far less vibrant than the equivalent singles business and makes a far smaller
contribution to overall album sales than the genre does with singles. Around 11% of the total singles market is made up of dance tracks, but only about 3% of the albums market is dance. This low share reflects just four of the year to date’s 100 biggest artist albums coming from the genre, even though dance album sales were significantly up in the first 18 weeks of the year – rising 30.5% on the year to around 795,000 units, according to the Official Charts Company, at a time when overall album sales fell 15.1%. David Guetta’s Nothing But The Beat is the biggest dance seller - but the only one from the genre to have sold enough to be in the overall 2012 artist chart Top 40 - while Example, Atlantic’s Skrillex and MTA/Mercury’s Nero are all in the Top 100. However, on the year-to-date combined Top
100 albums chart, which takes in both artist releases and compilations, dance’s presence is much greater with 10 albums present. This better showing is explained by the huge share of the dance albums market commanded by various artist sets, which make up 50% of the Top 100 dance albums of the year so far compared to only 22% of the overall Top 100 combined albums chart of 2012 being compilations. Largely as a result of this domination of comps
within dance, it is Ministry of Sound rather than Universal that has the most albums in the year-to- date Top 100 dance chart. It is behind 27 of these albums outright and is also involved in four of the chart’s seven albums that are joint ventures. Universal finds itself only the third most-
represented corporate player on this chart with 13 of the year’s 100 most popular dance albums. Ahead of Universal, EMI has 20 albums on the chart outright (plus a presence on five compilation joint ventures). Sony claims six of the Top 100 and Warner
two, while alongside Ministry’s 27 albums there are another 25 releases handled outright by independents. Four of these come from XL Beggars, while there are three apiece from Because and New State, which also issued the chart’s Cream Club Anthems 2012 compilation in conjunction with EMI.
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