G2E ASIA 2012
DLV increases Asian profile at G2E
The Latvian slot manufacturer has some exciting new product for Asian customers on stand number 514
E
astern Europe is a hotbed of gaming innovation, and the latest company to expand internationally is DLV, with striking slot products inspired by exhaustive market research and
listening to their customers. DLV spoke to Casino International about the forthcoming G2E Asia exhibition…
CI: At last year’s G2E Asia, you unveiled
your new DIAMOND Wide Screen cabinet. How has it been doing? DLV: Our company
aims to work with clients, and we do everything to keep our self updated and meet the needs and demands of our partners, since philosophy of the company involves creating a user-friendly product that meets the standards and new market trends. At the moment, DLV can already be proud of its work, which realized strive of the company - creation of marketable products. The first - a DIAMOND Slant Top, the machine with two wide screens equipped with two multi-functional MK4 hoppers, as well as the support of TITO, this gaming machine is applicable to the casino with different management systems.
Second is our Upright with 22” TFT screens, which is also equipped with two hoppers MK4, JCM and TITO systems, and the panel for optional installing of management system components, also this model was designed in accordance to the standards and requirements of customers. All products have been developed in collaboration with Grantech International company, who has been our partner for the past 10 years.
46 MAY 2012 Jewel Jackpot is an interactive multigame
CI: What are the advantages for customers who choose DLV over the larger slot machine manufacturers? DLV: Despite the fact that DLV products
frequently appear on the Asian market the name of the company is still not well known in the region. But our advantage is flexibility and agility. In addition, DLV prefers an individual approach to each client.
CI: What insights have you gained running
your own slot operations (the 38 venues in Latvia)? DLV: Latvia is our home market, where we
work and where we feel comfortable and confident. The main office of DLV is located in Latvia, that’s why all new ideas are tested here first. The goal of DLV is to provide a proven product that can be easily and comfortably used in operating by the customer. It refers to all locations: Latvia and South America, Peru, and co-operating in Cambodia.
CI: Your Jewel Jackpot
progressive jackpot system has been a strong performer in Asia. Can you tell us why you think it’s done so well in the region? DLV: In our experience, a product that is created on the basis of market research and trends – is a strong product. But it is also important to be able to present it properly and put it on the market. “We try to combine in each of our invention new technologies, the characteristics and trends of each market, and we are very democratic in our products focus group. Still, the advantage of Jewel Jackpot is that clients do not need to buy additional equipment, because our machines are already equipped with all the necessary elements,” says DLV Chairman Mihail Volokotkin.
program that allows the player to take the minimum or maximum amount of winning. The results of testing the system were striking, and satisfied our customers, of course. There is now a sequel on the market, Jewel Jackpot 2. The Jewel Jackpot series is a progressive jackpot system based on different sets of 10 games. The Jewel Jackpot - first iteration of the series - had such a brilliant success in many markets at once, so our clients have expressed a wish to change only the set of games. Taking in mind all customer considerations it was obvious that we should continue the series with Jewel Jackpot 2 and Jewel Jackpot 3.
CI: Do you plan to release any new
products or games over the next few months? Is there anything you think would be particularly relevant to this market? DLV: Our latest innovation is mystery
progressive jackpot system Gauya Quest. It can operate as a standalone unit, as well as a network system. It has four-level mystery progressives - Earth, Moon, Sun and Vega. The mystery is hidden in the game bet - the more player bids, the more opportunities he has to win a higher jackpot. Gauya Quest is compatible with any 15-game Multigame of the series DIAMOND GAMES PREMIUM. The name Gauya Quest relates to
a story that began in 1949, when Latvian researcher Alexander Laime reached the highest waterfall, Angel Falls, with the height of 979m, in a walking expedition. He named the river that feeds Angel Falls after the river in his homeland
– Gauya. DLV decided to bring this story to the gaming world and beautify the Gauya Quest jackpot with the landscape of the waterfall.
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