NEWS In Brief


CAPERFLY: Former Sega Europe and US president Mike Hayes has joined digital entertainment and media app upstart Caperfly as non- executive director.


E3: Los Angeles will remain the home of E3 for at least the next three years. The Entertainment Software Association has announced the continuation of its relationship with E3’s long-term home at the LA Convention Center. However, the trade event will also encompass other venues including LA Live.


ONLIVE: The streaming games service will launch on the much talked about Ouya Android games console.


TRION WORLDS: Free-to-play shooter Warfacewill be co- published by developer Crytek and Trion Worlds.


GAMESTOP: The US retail giant is interested in reselling digital content and creating a second-hand digital games market, according to CEO Paul Raines.


NAMCO BANDAI: The sequel to popular shooter Sniper: Ghost Warriorhas been delayed again until 2013. The game is being handled in the UK by Namco Bandai.


Jo Whiley-fronted PEGI ad campaign runs until Christmas


New video and website content to support the legalisation of video games age ratings by Christopher Dring


UKIE’S marketing campaign for the PEGI age ratings will run until December. The campaign, entitled


Control.Collaborate.Create, is already in full swing with activity on


askaboutgames.com, plus UKIE has produced a video featuring popular BBC radio DJ Jo Whiley.


PEGI was officially made law this week, which means it is illegal to sell games to consumers younger than the specified age rating. It is a process that began with


The coverage of PEGI’s launch is


just the beginning. Dan Wood, UKIE


“ by Christopher Dring


GMA-WINNING video veterans are offering to help publishers create their own content.


Explosive Alan – formed by former Inside Xbox creators Ashley Denton, Dan Maher and Gareth Wild – has launched a commissioned content division. The division can handle shooting, post-


production, motion graphics, scriptwriting, copywriting and presenting for external companies. The firm can also act as consultants for publishers trying to build an internal video production outfit or develop new shows. Explosive Alan is also developing in-house shows, including one that had been funded via a Kickstarter project. www.explosivealan.com


by James Batchelor


CHECK OUT THIS WEEK’S VIDEOS


New Super Mario Bros 2 PEGI & Jo Whiley ZombiU


Videos are available within the free iPad Edition of MCVon iTunes and the free browser-based Digital Edition, which can be accessed at MCVUK.com


UK publisher Zen United has rolled out a new app to promote its upcoming brawler Persona 4 Arena. Teddie Vision uses Augmented Reality to let players access video content via their


smartphones, with players asked to interact with


www.mcvuk.com


Scan this marker to try the app yourself


Tanya Byron’s


report on protecting children in the digital world, a report she began five years ago. “The campaign,


Control.Collaborate.Create, will run up to December,” said UKIE communications chief Dan Wood.


“The coverage that we’ve got around PEGI’s launch is


Inside Xbox video experts for hire


just the beginning and we’ll be rolling out lots of activity over the next few months to raise the profile of video games in the mainstream press and promote them as a fun, family activity. “Meanwhile, our site askaboutgames.com will also be running as an ongoing resource to promote any activity for Control.Collaborate.Create and will be a permanent place for families to find out everything they need to know about playing video games.”


Askaboutgames.com


UK distie Vogue eyes Gamescom Vogue


(Pictured left to right) Explosive Alan’s Denton, Maher and Wild


Distribution will attend Gamescom this year


PQube’s new marketing Vision


banners, press and flyers. A range of video interviews, anime clips and trailers will be available in the run up to P4E’s September 7th release. “Teddie Vision enables us to spread the franchise further than just a simple TV or computer screen,” said PQube’s trade marketing manager Abid Gangat. PQube: 01462 487373


following a major expansion drive. The distributor, which was founded in 2006, reports it has seen strong growth over the past two years, and expects to triple its revenues this year. “We’ve trebled our


business in the last 12 months and we’re looking to continue growing at that rate,” said console sales manager Tom Popple (pictured). “In a cut-throat market


like video games, price is absolutely key. Our prices are typically around 15 to 20 per cent cheaper than official distribution.” Vogue: 0845 034 6970


August 3rd 2012 7


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