Square Enix takes on the open-world market and we look into their marketing campaign.
[INFO]
Released: August 17th
Formats: PC, PS3, 360
Publisher: Square Enix
Developer: United Front
Distributor: Open
Contact: 0208 636 3000 PRINT AND ONLINE
Square Enix will be running single page and DPS creatives across gaming and selected lifestyle press. There will be online lifestyle placements across football content and an ad on the YouTube homepage.
TV
Sleeping Dogswill be running across TV with a 30 second two-week TV campaign. This will be supported by a three-month sponsorship of UFC, MMA and Ultimate Fighter on ESPN. Both TV and online ads will use fighter Georges St Pierre who was involved in the game.
OUTDOOR
Sleeping Dogstravelled to major music festivals this summer, with large posters (pictured above)on display at various locations.
RETAIL
Square Enix will also be supporting retail with freestanding display units and double sided posters for decorating stores. There will also be t- shirts featuring the games’ branding.
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REVIEW SCORES MCVprovides the most important average review scores 69
of the last few days – all sourced from Metacritic 86
New Super Mario Bros 2 3DS,
Nintendo
Wreckateer XBLA,
Microsoft Games Studios
MEDIA WATCH: NEW SUPER MARIO BROS 2
Forget the score – what are critics actually saying about the newest releases?
Orcs Must Die 2 PC, Robot
Entertainment 62
Freakyforms Deluxe 3DS,
Nintendo 73
Unchained Blades PSP,
Xseed Games
New Super Mario Bros 2may not do anything we haven’t seen in a game before, but it oozes such quality from every pixel that if you don’t derive pleasure from playing it, no matter what your age or gender, it’s difficult to think of any game that would satisfy you. Steve Boxer, The Guardian
If this is your first New Super Mario Bros, you’ll likely have a smashing time. We’ve come to expect more than straight sequels from mainline Mario games, and until this generation we hadn’t truly been offered one. That’s a definite disappointment, but on the upside, more New Super Mario Brosis hardly a bad thing.
Tom Sykes, CVG
New Super Mario Bros 2is the very definition of bitter- sweet, giving with one hand and then taking away with the other. By default it’s the best side-scrolling platformer on the 3DS and yes, it’s even better than the original New Super Mario Bros. But that came out six years ago now, and in that time we’d really expected the series to have progressed a little further. Chris Scullion, Contributor
New Super Mario Bros 2is good. It was always going to be good, because Nintendo makes good games. That was never in doubt. However, it’s a markedly more vacuous experience, bereft as it is of fresh gameplay and rigidly sticking to a formula with such zeal one would almost believe it a religious
imperative of the developers. Jim Sterling, Destructoid