GIBTM 11


Tuesday 27 March TIME 10.00 - 11.00 SESSION INFORMATION ACTE Conference - Session 3


Improve finance processes and optimise travel payment systems in the Middle East Region With GCC corporate credit card adoption well below other global market levels, this session will identify what payment pro- cesses are realistically deliverable with regional constraints. Hear how corporations and suppliers save money and improve cashflow by implementing regional best practice in their payment processes. The additional data streams available can im-


prove supplier negotiations, cut cost and assist in keeping your travellers safer. Moderator: Ron DiLeo Executive Director, ACTE Speakers: Alfred Dagher VP Global products & Sales at MasterCard Julia Sullivan, Head of Program Management, Alshamel Travel & Tourism Thomas Grundner Vice President, Global Sales, Jumeirah Group Jonathan Taylor Vice President Corporate Services , AECOM, Middle East


11.30 - 12.30 Leading in Turbulent Times


The past three years have been a roller coaster in the financial and political world. Due to those external factors, a lot of organisations in the Middle East have witnessed some very difficult times. Yet, some organisations are managing to continue a growing trend and effortlessly motivate their teams to grow.


This keynote will show you how the leaders of those successful organisations managed to grow at the speed of change, enable its participants to develop the situational leader within themselves and turn external challenges into growth opportunities. Speaker: Camil El Khoury Chief Vision Officer, ideas group, Beirut, Lebanon


13.00 - 14.00 Search and Social: To be Heard You Need to be Found


If developing a website is a science then gaining visibility in search engines and social media is an art form. Yet the opportu- nity is a blank canvas and a little knowledge can produce a masterpiece.


Lee will explain some of the very basic principles that you can use to outrank your competitors... What is Search Engine Optimisation? How you can take advantage of Search and the small changes that can make a dramatic difference to your websites performance? How is social media playing an ever-increasing role in Search Engine Rankings and what simple tech- niques should you keep in mind when conducting your social media strategy which doesn’t ignore your Search strategy? There is no search without social and no social without search! Speaker: Lee Mancini Manager, Sekari, Dubai, UAE


14.30 - 15.30 ﻣﻮﺿﻮع اﻟﻨﺪوة اﻟﻨﻘﺎﺷﻴّﺔ “ﺳﻴﺎﺣﺔ األﻋﻤﺎل - ﻛﻴﻒ ﻧﺤﻮّ ﻟﻬﺎ إﻟﻰ ﻧﺴﺨﺔ اﻟﻘﺮن اﻟـ ١٢ ﻣﻦ ﺗﻘﺎﻟﻴﺪ »اﻟﻤﺠﺎﻟﺲ« اﻟﻌﺮﺑﻴّﺔ ﻓﻲ اﻟﺰﻣﻦ اﻟﻤﺎﺿﻲ”


إن ﺳﻴﺎﺣﺔ األﻋﻤﺎل ﻓﻰ اﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻰ ﻫﻰ اﻟﻨﺴﺨﺔ اﻟﺤﺪﻳﺜﺔ ﻣﻦ ”اﻟﻤﺠﻠﺲ“، وﻫﻰ اﻟﺘﻰ ﺗُﻤﻜﻨﻨﺎ ﻣﻦ إﺿﻔﺎء ﻃﺎﺑﻌﺎً ﻣﺤﻠﻴّﺎً ﻣﺤﺒّﺒﺎً ﻋﻠﻰ ﻓﻌﺎﻟﻴﺎت األﻋﻤﺎل، ﻳﻨﺄى ﺑﻬﺎ ﻋﻦ اﻟﺮﺳﻤﻴّﺎت اﻟﻤﻤﻠﺔ اﻟﺘﻲ ﺑﺎﺗﺖ ﺗﻌﺘﺮي ﻣﻌﻈﻢ ﻣﺜﻞ ﻫﺬه اﻟﻤﻨﺎﺳﺒﺎت ﻓﻲ أﻳﺎﻣﻨﺎ ﻫﺬه. ﺧﻼل اﻟﻨﺪوة، ﺳﻮف ﻧﺘﻄﺮّق إﻟﻰ ﻛﻴﻔﻴّﺔ إﺣﻴﺎء ﺛﻘﺎﻓﺔ »اﻟﻤﺠﺎﻟﺲ« ﻣﻦ ﺟﺪﻳﺪ، وﻛﻴﻔﻴّﺔ


ﺗﻄﺒﻴﻖ ﻓﻜﺮﺗﻬﺎ ﻋﻠﻰ ﺳﻴﺎﺣﺔ األﻋﻤﺎل ﻋﻠﻰ وﺟﻪ اﻟﺘﺤﺪﻳﺪ. وﺗﻄﺮح اﻟﻨﺪوة ﻟﻠﻨﻘﺎش أﻓﻜﺎراً ﺗﻬﺪف إﻟﻰ ﺣﻤﺎﻳﺔ ﻫﺬا األﺳﻠﻮب ﻓﻲ ﻋﻘﺪ اﻟﻠﻘﺎءات، واﻟﺘﺸﺠﻴﻊ ﻋﻠﻰ اﻋﺘﻤﺎده ﻛﻨﻤﻂ ﻟﻌﻘﺪ اﻻﺟﺘﻤﺎﻋﺎت، ﻣﻊ ﺗﻄﻮﻳﺮه وﺗﺤﺪﻳﺜﻪ ﺑﺎﻟﺸﻜﻞ اﻟﺬي ﻳﺠﻌﻠﻪ ﻣﺘﻤﺎﺷﻴﺎً ﻣﻊ اﻻﺗﺠﺎﻫﺎت اﻟﻌﺎﻟﻤﻴﺔ.


ﺳﻴﻄّ ﻠﻊ اﻟﻤﺸﺎرﻛﻮن ﻓﻲ اﻟﻨﺪوة ﻋﻠﻰ أﺣﺪث ﺧﺪﻣﺎت ﺳﻴﺎﺣﺔ األﻋﻤﺎل، وﺳﻴﻜﺘﺴﺒﻮن ﺗﻔﻬّ ﻤﺎً أﻋﻤﻖ ﻟﻠﻔﺮص اﻟﺘﺠﺎرﻳّﺔ اﻟﻤﺘﺎﺣﺔ ﻓﻲ ﻇﻞ ﻫﺬا اﻟﻨﻮع ﻣﻦ اﻟﺴﻴﺎﺣﺔ، ﻟﻴﺪرﻛﻮا ﻣﺪى اﻟﻘﻴﻤﺔ اﻟﻤﻀﺎﻓﺔ اﻟﺘﻲ ﺗﺠﻨﻴﻬﺎ اﻟﻮﺟﻬﺎت اﻟﻌﺎﻟﻤﻴّﺔ ﻋﻨﺪﻣﺎ ﺗﻄﻮّ ر ﻫﺬا اﻟﻨﺸﺎط اﻟﺴﻴﺎﺣﻲّ وﺗﺤﻮّ ﻟﻪ إﻟﻰ ﺻﻨﺎﻋﺔ ﻣﺴﺘﺪاﻣﺔ. ﺑﻌﺪﺋﺬ، ﺳﻴﺘﻢ اﻟﻘﺎء اﻟﻀﻮء ﻋﻠﻰ اﻟﻜﻢّ اﻟﻬﺎﺋﻞ ﻣﻦ اﻟﻤﻘﻮّ ﻣﺎت اﻟﺘﻲ ﺗﺠﻌﻞ اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴّﺔ وﺟﻬﺔ ﻣﺜﺎﻟﻴّﺔ ﻟﻬﺬا اﻟﻨﻮع ﻣﻦ اﻟﺴﻴﺎﺣﺔ، واﻟﻤﺰاﻳﺎ اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ اﻟﻤﻨﻄﻘﺔ ﻟﻤﻨﻈﻤﻲ اﻟﻔﻌﺎﻟﻴﺎت اﻟﻌﺎﻟﻤﻴﺔ، ﻣﺜﻞ اﻟﻄﻘﺲ اﻟﻤﺸﻤﺲ ﻋﻠﻰ ﻣﺪار اﻟﺴﻨﺔ، واﻟﻤﺴﺎﺣﺎت اﻟﺼﺤﺮاوﻳﺔ اﻟﻮاﺳﻌﺔ، واﻟﻤﺴﺘﻮﻳﺎت اﻟﻌﺎﻟﻴﺔ ﻣﻦ األﻣﻦ واألﻣﺎن واﻧﻌﺪام اﻟﺠﺮﻳﻤﺔ ﺗﻘﺮﻳﺒﺎً، إﻟﻰ ﺟﺎﻧﺐ اإلﻣﻜﺎﻧﺎت اﻟﻤﻤﺘﺎزة ﻓﻲ ﻗﻄﺎع اﻟﻔﻨﺪﻗﺔ واﻟﻀﻴﺎﻓﺔ، اﻟﺬي ﺗﻘﻒ ﻛﻮادره ﻋﻠﻰ أﻫﺒﺔ اﻻﺳﺘﻌﺪاد داﺋﻤﺎً إلرﺿﺎء أﻛﺜﺮ اﻟﻨﺰﻻء ﺗﻄﻠّﺒﺎً.


وﺳﺘﻨﺎﻗﺶ اﻟﻨﺪوة أﻳﻀﺎً ﻓﻮاﺋﺪ ﺳﻴﺎﺣﺔ األﻋﻤﺎل، ﻓﻬﻲ ﻣﺜﻼً ﺗﺤﻘﻖ ﻫﻮاﻣﺶ رﺑﺤﻴﺔ أﻋﻠﻰ ﻣﻦ اﻟﺘﻲ ﺗﺤﻘﻘﻬﺎ ﺳﻴﺎﺣﺔ األﻓﺮاد، ﻛﻤﺎ أنّ ﺗﻨﻈﻴﻢ اﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﺒﺘﻜﺮة ﻳﻤﻜّ ﻨﻨﺎ ﻣﻦ ﺗﺴﻮﻳﻖ اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴﺔ - ﺑﻤﺎ ﻟﻬﺎ ﻣﻦ ﺗﻘﺎﻟﻴﺪ وﻣﻮروﺛﺎت أﺻﻴﻠﺔ - ﻛﻮﺟﻬﺔ ﻣﺜﺎﻟﻴﺔ ﻟألﻋﻤﺎل ﻓﻲ اﻟﻘﺮن اﻟﺤﺎدي واﻟﻌﺸﺮﻳﻦ.


وﺗﻜﻤﻦ اﻟﻔﺮﺻﺔ األﻛﺒﺮ ﻟﺘﺮوﻳﺞ ﻫﺬا اﻟﻨﻮع ﻣﻦ اﻟﺴﻴﺎﺣﺔ ﻓﻲ رﺑﻄﻪ ﺑﺎﻟﺘﻘﺎﻟﻴﺪ اﻟﻌﺮﺑﻴّﺔ واﻟﻤﻮروث اﻟﺜﻘﺎﻓﻲّ اﻟﻌﺮﺑﻲّ . وﻟﺘﻮﺿﻴﺢ ﻫﺬه اﻟﻔﻜﺮة، ﻓﺈنّ ﻣﻘﺪّم اﻟﻨﺪوة ﺳﻴﺪﻋﻮ


اﻟﻤﺸﺎرﻛﻴﻦ ﻟﻤﺮاﻓﻘﺘﻪ ﻓﻲ رﺣﻠﺔ ﻋﺒﺮ اﻟﺰﻣﻦ، ﻳﻨﺘﻘﻠﻮن ﺧﻼﻟﻬﺎ إﻟﻰ ﻣﺎ ﻗﺒﻞ ﻋﺪّ ة ﻗﺮون ﺧﻠﺖ. ﻓﻘﺒﻞ ﻣﺌﺎت اﻟﺴﻨﻴﻦ، ﻛﺎن أﺑﺮز اﻟﺮﺣّ ﺎﻟﺔ واﻟﻤﺴﺎﻓﺮﻳﻦ ﻓﻲ اﻟﻌﺎﻟﻢ ﻣﻦ اﻟﺘﺠّ ﺎر واﻟﻌﻠﻤﺎء اﻟﻌﺮب، وﻫﺆﻻء ﻟﻢ ﺗﻜﻦ أﺳﻔﺎرﻫﻢ ورﺣﻼﺗﻬﻢ ﺑﻐﺮض اﻟﺴﻴﺎﺣﺔ واﻟﺘﺮﻓﻴﻪ، ﺑﻞ ﻛﺎﻧﻮا ﻳﺮﺗﺤﻠﻮن ﻟﺘﺤﻘﻴﻖ أﻫﺪاف أﺧﺮى. ﻓﺎﻟﻨﺎس ﻟﻢ ﻳﻠﺘﻘﻮا ﺑﻐﺮض ﺗﻤﻀﻴﺔ اﻟﻮﻗﺖ ﻓﺤﺴﺐ، واﻧﻤﺎ


ﺑﻬﺪف إﺑﺮام اﻟﺼﻔﻘﺎت وﺗﺒﺎدل األﻓﻜﺎر، وﻛﺎن اﻟﻌﺮب رواداً ﻓﻰ ﻣﺠﺎل اﻻﺳﺘﻜﺸﺎف. وﺑﺎﻟﻌﻮدة إﻟﻰ ﻋﺼﺮﻧﺎ اﻟﺤﺎﺿﺮ، ورﻏﻢ أنّ وﺳﺎﺋﻞ اﻟﻨﻘﻞ ﻗﺪ ﺗﻐﻴّﺮت ﻋﻤّ ﺎ ﻛﺎﻧﺖ ﻋﻠﻴﻪ ﻓﻲ اﻟﻘﺮن اﻟﺨﺎﻣﺲ ﻋﺸﺮ، ورﻏﻢ أنّ اﻟﻤﺪّ ة اﻟﺰﻣﻨﻴّﺔ اﻟﺘﻲ ﻳﺴﺘﻐﺮﻗﻬﺎ اﻟﺴﻔﺮ ﻗﺪ أﺻﺒﺤﺖ أﻗﺼﺮ ﺑﻜﺜﻴﺮ، إﻻ أنّ اﻟﻔﻜﺮة ﻟﻢ ﺗﺘﻐﻴﺮ رﻏﻢ اﺧﺘﻼف اﻟﻤﺴﻤﻴﺎت. ﻓﺎﻟﺒﻌﺾ ﻳﺴﻤﻴﻬﺎ اﻟﻴﻮم »ﺳﻴﺎﺣﺔ األﻋﻤﺎل«، واﻟﺒﻌﺾ اآلﺧﺮ ﻳﺴﻤﻴﻬﺎ »ﺳﻴﺎﺣﺔ اﻻﺟﺘﻤﺎﻋﺎت واﻟﺤﻮاﻓﺰ واﻟﻤﺆﺗﻤﺮات واﻟﻤﻌﺎرض«. وﻟﻜﻦ ﻣﻬﻤﺎ ﻛﺎﻧﺖ اﻟﺘﺴﻤﻴﺔ، ﻻ ﺟﺪال ﺑﺄنّ ﻣﺜﻞ ﻫﺬا اﻟﻨﻮع ﻣﻦ اﻟﺴﻴﺎﺣﺔ ﻗﺪ ﻋﺮﻓﻪ اﻟﻌﺮب وﻣﺎرﺳﻮه وﺑﺮﻋﻮا ﻓﻴﻪ ﻗﺒﻞ ﻣﺌﺎت اﻟﺴﻨﻴﻦ، أي أﻧّﻪ ﻟﻴﺲ ﻏﺮﻳﺒﺎً وﻻ ﺟﺪﻳﺪاً ﻋﻠﻰ اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴّﺔ.


16.00 - 17.00


ﺧﻼل ﻧﺪوﺗﻨﺎ، ﺳﻮف ﻧﺤﺚّ اﻟﻤﺸﺎرﻛﻴﻦ ﻋﻠﻰ ﺗﺪارس ﺗﻘﺎﻟﻴﺪ اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴّﺔ واﻟﺘﻌﺮّف ﻋﻠﻴﻬﺎ ﻋﻦ ُﻛﺜﺐ، واﻻﺳﺘﻔﺎدة ﻣﻨﻬﺎ ﺑﻤﺎ ﻳﻌﻮد ﻋﻠﻴﻬﻢ وﻋﻠﻰ اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴﺔ ﺑﺎﻟﻨﻔﻊ. ACTE Conference - Session 4


Delivering savings in an upbeat Middle East market


Corporate purchasers and travel managers are always under pressure to cut costs and adapt processes. This panel discussion will share how to develop a localised foundation for travel spend management. Hear examples of how to negotiate local deals and the value they can bring to the company. We will identify examples of measurable, ready-to-implement methods to achieve savings on process, procurement and management costs. Moderator: Ron DiLeo Executive Director, ACTE Speakers: Tariq Hayat Principal at Arcapita Bank, Bahrain Benjo van Laarhoven President The Travel Consulting Group, Dubai Danny Barranger VP Global Sales, Etihad Airways


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