KHRIO Khrio - AW Seasons launch
the fact they can build a “bespoke” package from our designs, choosing from different materials and colour boards, giving their ranges a real “point of difference” by having products with “great shelf appeal”. Glenis Farr from 24 hrs in Clevedon has described the AW12 range as “delightful”.
A We designed the collection around 3 key themes,
Urban chic, Western and Biker. We have 2 internal designers and a team of 3 free lance designers. The design process starts very early on in the season with the designers visiting London & New York , we have also started to look further a field for design ideas in Asia.
We then start to put the collections together, its a
very hands on process as we control our own tannerys, we dye our leathers to colours we see as being important to the season.
fter kicking off our AW12 selling at Lake Garda, Pure & Moda we are really pleased with the reaction to our AW12 collections. Feedback from the trade has been really positive, customers like
We also look at the textures & finishes to ensure our
products look unique, using hand finished techniques ensures we keep our hand crafted Italian flair.
We are a growing brand, we sold over 1 million pairs in
2011. Our home market is still extremely important to us accounting for over 55% of our sales, but internationally we are growing strong.
We see the UK market as an important stronghold for
us. We have been in the UK Market for over 10 years, originally we were distributed by Riva Shoes & then through Lewis Ford Agencies. Last season we took on a new agent, Caroline Sheppard to look after our UK Independent business.
Caroline came from Clarks, she worked on the wholesale side of the business for 7 1/2 years. We also have Fabrizio Corsini who looks after our National side of the business and has been selling shoes into the UK market for a good number of years. Shane Geary looks after our Irish customers.
Here is just a highlight from our range; 22139 Beatrix wholesale prices from £53.10
Above you will see a style called Beatrix, this classic riding boot product been really strong for us and as such continues for AW12. Its both hard wearing and fashionable and is great quality. This style can be made in 4 different materials and over 7 colours.
22663 Deva wholesale prices from £59.30 This is taken from our western trend, this trend led casual boot offers a great
wearable heel height whilst being right on trend with its studded detailing in a
fantastic rich chestnut colour, using the marble effect on the leather. This group offers 5 different upper patterns from ankle to long boots.
34 • FOOTWEAR TODAY
• MARCH 2012
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