PURE REVIEW
Pure London Expands for August 2012
returned to Olympia, buyers had their pick from over 1,000 brands from the biggest selection of womenswear, footwear, accessories, premium brands and young fashion in the halls of Olympia. International attendance was strong, with high presence from Ireland, Germany, France, Spain, Italy, Scandinavia and the USA, and from as far afield as Australia, Brazil, Japan, Hong Kong and the UAE.
T Visitors included AB10, Anthropologie,
American Pie, Author, Black Truffle, Black White Denim,
Coggles.com, Debenhams, Donna Ida, Fenwick, Fortnum and Mason, Hambledon, Hub,
he 'who’s who of fashion buying' attended this season’s Pure London, with a positive and buoyant atmosphere throughout the three days. As Spirit Young Fashion
Harrods, Harvey Nichols, Joy, Jules B, Lewis Yates, Kurt Geiger, Topshop, Office, Selfridges, Williams & Griffin, Start, Urban Outfitters and Wish. Online stores included Amazon, ASOS, My-wardrobe,
Getmyfashion.com, Net-a-porter and international names included Dunnes, McElhinneys and El Corte Inglés. Womenswear brands Mina, Almost Famous,
Fenn Wright Manson, Carling, Sticky Fingers, Pamplemousse, Fever, Ian Stuart London, Darling and Anoushka G all showcased their Autumn/Winter 2012 collections alongside top young fashion brands Quiksilver, Kat Von D Los Angeles, Desigual, Yumi, Little Mistress, Molly Bracken and Mina.
Buyers were looking for exciting new brand and
fresh ideas, and the accessory and footwear halls completed the buying experience, with exhibitors such as Love from Australia, Fly London, French Sole, Vamp, Orelia and Oililly.
Pure’s Premium Womenswear section upped
the fashion ante for Autumn/Winter 2012 with a host of established design heavyweights. Returning to Olympia’s Pillar Hall, collections from Wondaland, Winter Kate, Jofama, TBA, Lounge Lover, Goat and Tara Jarmon accompanied premium accessory brands Sam Ubhi, Zandra
Rhodes for Adele Marie, Becksondergaard, Matt & Nat, Ally Capellino and Lulu Guinness Luggage in the Gallery Level.
This season saw an impressive line up of
industry experts including leading fashion gurus from the world of TV, online, high street and independent retailing. Guest speakers included stylist and fashion presenter Antonia O’Brien, and designer Zandra Rhodes.
Sarah Lawrence, Event Director commented,
“This Pure London has been our biggest ever with over 1,000 brands on show. It is known for being a show where people pick up new brands, write orders and enjoy informative seminars that are a source of inspiration for boutiques.”
www.purelondon.com
26 • FOOTWEAR TODAY
• MARCH 2012
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