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SILVA has appointed
Patrick Elfwing (pictured) as new CEO. Elfwing joins from IRM Consulting and will succeed Lars Gullikson from 1st of April 2012.
RHINO has been appointed as an offi cial
supplier to The British & Irish Lions 2013 Australia tour.
ASICS has signed a deal with Eurosport to
become an on-air presenting sponsor for the London
2012 Olympics and Paralympics.
JOHN STEELE has been appointed as the
new Chief Executive of the Youth Sport Trust.
ST. GEORGE’S PARK will receive £3 million in
funding from the government. St. George’s Park is the Football Association’s national football centre.
AQUA SPHERE release a patriotic swimwear
range. The new ‘GB’ collection is designed to capitalise on a year where national pride will be celebrated with events such as the Queens Jubilee and the Olympics.
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SGB-SPORTS.COM
FSPA announces Liam Burns as Chairman
T
he Federation of Sports and Play Associations
(FSPA) has announced the appointment of Liam Burns as Chairman of the National Trade Body. Burns (pictured),
New Balance’s Business Development Manager (EMEA), began his role as Chairman on 1st January 2012, having been on the FSPA Board of Directors for the past two years. Retiring Chairman Dr Bruno Broughton steps down after 4 years. Liam was elected to the position
a wealth of Liam brings
experience to the role, having worked at New Balance, the global athletic footwear and apparel brand
having played an integral role in the Federation’s progress over the past 2 years whilst on the FSPA Board of Directors. Liam brings a wealth of experience
to the role, having worked at New Balance, the global athletic footwear and apparel brand, for over fi ve years.
Speaking of his appointment FSPA Managing Director Jane Montgomery stated “This is a great appointment for the FSPA. Liam is highly regarded by the FSPA Board, staff and his peers within the industry and the organisation is thrilled to welcome him as Chair given the leadership qualities he will bring to the position in the coming years.” Speaking of his appointment, Liam
stated “I am delighted to take over as Chairman of the Federation on the eve of what will be a monumental year for British sport in 2012. I would like to thank Bruno for his excellent stewardship of the Board and the Federation over the past four years and I look forward to working with Bruno, the Board, the excellent FSPA team and members during 2012.”
Unicorn signs major new deal with PDC
T
he Professional Darts Corporation and Unicorn Products sign a fi ve-year
contract to extend their partnership The deal sees Unicorn continue their association as the Offi cial Darts Equipment provider to the PDC until at least 2017, which extends the partnership between the two companies to 20 years. Unicorn’s Eclipse Pro dartboard will
continue to be used in all competitive matches in the PDC, including all televised tournaments as well as events on the PDC ProTour and PDC Unicorn Youth Tour. Unicorn will also continue to support the future stars of darts as sponsors of the PDC Unicorn Youth Tour and PDC Unicorn World Youth Championship over the next fi ve years. “It’s a pleasure to extend our
relationship with Unicorn Products and we thank them for their continued support of the Professional Darts Corporation,” said PDC Chairman Barry Hearn. “They have continued to develop the quality of
Wiggle to roll out ‘360 spin’ imaging across entire product range following sales li
W
iggle is rolling out ‘360 spin’ imaging across its entire product
range after seeing a significant uplift in sales of items featuring the photography, which allows consumers to take control of an image and view a product from many different angles. The online sports retailer, which sells cycling, swimming and running products, conducted A/B tests over three months using imaging specialist SpinMe’s 360 spin technology on diff erent product categories. These were measured against categories with static zoom and alternative image options only. Wiggle has tens of thousands of product lines and originally used 360 spin imaging across bikes, running and cycling shoes and wheels. It will now roll this out to its most popular product lines including running and cycling clothing, cycling
helmets, sunglasses and bike components. “We introduced 360 spin photography to enhance user experience on the site but the business case for it is strong - so much so that we’re building a photographic studio on-site to refl ect the healthy increase in sales,” said Thomas Dibley, Cycle Marketing Manager at Wiggle. “360 imaging will also play a big part in our individual brand marketing plans this year, where we work with those featured on the site to enhance their retail space.” Wiggle previously shot all product photography at SpinMe’s studio in Cheltenham. SpinMe is
thousands of product lines and originally used 360 spin
Wiggle has tens of
imaging across bikes, running and cycling shoes and wheels
working with Wiggle to set up a large on-site photography studio which will use SpinMe’s unique hardware - FotoRobot, which allows precision 360 shots to be taken - along with SpinMe Studio Professional imaging software to create all product images for the website. “Wiggle’s new studio has doubled its capacity
to produce 360 imaging,” said David Brint, Marketing Director at SpinMe. “It’s making the process more effi cient, while customer experience is signifi cantly improved – users can turn a product round to view it from whatever angle they prefer, stop at any point and zoom in on a chosen feature.” Wiggle is the UK’s number one online cycle
retailer and fi fth most popular online sports store. Former Asda CEO Andy Bond is chairman of the company, which was recently sold for £180m to private equity house Bridgepoint. Wiggle sells online in 70 countries, with overseas sales accounting for 60% of its business.
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