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MARCH 2012 CONTENTS First Words

industry features 4 News

FSPA announces Liam

Burns as Chairman- New visitor record for ISPO

Beijing 2012- Unicorn signs major new deal with PDC- Aquasphere Competition Winner

6 Sport England

A lasting legacy to be proud of?

8 Case Study

Recession: “An opportunity not an excuse”

selling 30 Shop Floor

Shop Spotlight with Sportology and

Specialist Sport profi le on Spearfi shing

32 In Fashion Tennis Special

34 Born to Run?

Barefoot running debate

36 Tennis Back to

the Future? buying

10 Stick it to the trade! A selection of the latest hockey sticks available for 2012

12 Hockey Hits Ensure you don’t give your competitors a penalty stroke with SGB’s selection of clothing and equipment currently on the market for 2012

14 Kookaburra issues rallying call to retailers Kookaburra has released a series of new products for the 2012/13 season. SGB visited Kookaburra to fi nd out more

16 Products to turn to the tide SGB’s selection of the latest swimming

products to keep the recession at bay

18 Patriotic Products ‘Dunkirk Spirit’ set to reignite the sports trade in 2012

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Editor: Alex Fordham-, +44 (0) 1622 699159 Contributors: Paul Westlake, Lisa Fairclough Journal Manager: John Andrews-, +44 (0) 1622 699135 Sales Executive: Andy Morfey-, + 44 (0) 1622 699120 Publishing Director: Paul Ryder- Art Editor & Design: Darren Kirk – Subscriptions & Circulation: Capsule Publishing Services-, (0845) 602 7390

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20 MARKET MOVER 25 COVER STORY Primal Lifestyle Q&A

26 ROOM FOR THIS CREW IN YOUR SHOP? Alex Fordham speaks to Crewroom co-founder Kate Giles; specialists in technical performance clothing

38 REVIEWS The latest sporting goods released onto the market

40 CHECK OUT FINISH Paul Collingwood

March is unquestionably my favourite month of the year.

The winter nights are drawing out, riches are being dreamt up

courtesy of the Cheltenham Festival, pre-season cricket training begins and summer holidays are planned. What is not to like?

As you may have guessed, yours truly is in an upbeat mood! This may have something to do with the fact that this is being written with my football team Charlton Athletic strolling 13 points clear at the top of league 1.

Charlton can now surely look forward to brighter times in the Championship, a level more befi tting for a club of our stature!

Speaking of brighter times, the fact that the Confederation of British Industry (CBI) recently announced that 34% of retailers have reported increasing sales volumes in February is fantastic news. This survey follows fourth-quarter GDP data which show the fi rst quarterly rise in consumer spending in 18 months.

It is too early to say we are over the worst - but perhaps there is room for cautious optimism.

With events to whet the appetite of the sports enthusiast such as the Olympics and Euro 2012, there is a strong case to argue that the road to recovery is on for our industry.

As usual please follow @ SGBAlexFordham on Twitter for your latest sports industry news and this month I may probably have some tales of woe from Cheltenham racecourse! Any tips will be greatly received. My own personal recommendation is Quel Esprit in the Gold Cup. The nag is currently 12/1 (I managed a cheeky 33/1)!

If Willie Mullins duly obliges, then drinks on me at the next trade show!

Be Lucky

Alex Fordham, EDITOR


Competition Win Tennis


equipment from HEAD worth

£300 SGB-SPORTS.COM | 03

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