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Confex Knowledge Timetable Day 2: Wednesday 7 March


Business & Corporate Theatre 10:30 – One Man and His Boat


Olly speaks on self motivation and achieving seemingly impossible goals, the rewards of perseverance in the pursuit of dreams, and of fi nding the positives in failure as well as success. Olly is witty and understated, and gives a fascinating insight into what drives him to achieve his goals and the lessons he has learnt along the way


Speaker: Olly Hicks, Rower, rowed single-handedly across the Atlantic


11:30 – The Business of Winning • Creating one of the biggest sports brands in the world • Teamwork, motivation and leadership • Customer service - the client-centric organisation


Speaker: TBC


12:30 – Dare To Dream • Following your dreams • Self belief in your darkest days


• Overcoming adversity and how to rise when disaster strikes Speaker: Karina Hollekim, Pro freeskier and BASE jumper


14:30 – Disequilibrium: why we are about to live in a state of


quasi-permanent disequilibrium and what to do about it? • Democracy versus autocracy: which will prevail? • Risk • Globalisation • Future Strategy Speaker: Thierry Malleret, Former Chief Economist, Alpha Bank, Moscow


15:30 – The Hybrid Age and the Future of Cities • The new geo-political marketplace • Re-Mapping the global economy • The rise of geo-technology • Collective leadership in a turbulent age


Speakers: Parag Khanna, next-generation voice on the future of global affairs, former foreign policy advisor to President Barack Obama and Ayesha Khanna, founder and director of the Hybrid Reality Institute


16:30 – Personal Leadership • Create your own personal vision • Inspire others to follow you • Create a positive attitude and overcome self-limiting beliefs


Speaker: Sue Powell, International Coach and Facilitator


Best of British Watch mini showcases of the very best events from conferences to exhibitions to music festivals that have been delivered by UK organisers.


10:30 – Smirnoff Night Life Speaker: Tim Williams, Commercial Director, Lumacoustcis


11:00 – The Summer Eventia Eventia’s annual conference, The Summer Eventia which brings together professionals across the live marketing industry over a period of two days.


Speaker: Rachel Ley, Managing Director, RLC Productions 11:30 – Crime Scene Live


Crime Scene Live is an immersive forensic science event that launched at the Natural History Museum in June 2011. Combining the work of Museum scientists with crime fi ction, attendees become crime scene investigators, combing a crime scene for evidence to take to court. Winner of two Eventia Awards.


Speaker: Andy Glynn, Visitor Events Manager, Natural History Museum


12:00 – The Annual IM Group (Subaru and Isuzu) Aftersales Dealer Forum The annual IM Group (Subaru and Isuzu) Aftersales dealer forum took place over two days on the 18th and 19th of May 2011, at IM group’s state of the art head offi ce in Coleshill, Birmingham.


Speaker: Graham James, Sales & Marketing Manager, AYMTM


12:30 – The Liberal Democrat Party Speaker: Dominic Stokes, General Manager, Sheffi eld International Venues 13:00 – Global Competitiveness Forum 2011


The session will explore the technology utilised by the event managers and the attendees at one of the highest profi le economic forums in the world attracting over 2000 VIP attendees from Government, commerce and education including Bill Clinton, Tony Blair and Michael Dell.


Speaker: Peter Donnelly, Senior Account Executive, Active Network Events


13:30 – Vodaphone VIP Vodafone VIP was launched in 2010 as a new way for Vodafone to say thank you to all their customers by providing access to exclusive and money-can’t buy events and opportunities. Hear how Vodafone VIP was activated in 2011 at Vodafone London Fashion Week and Weekend, The British Grand Prix and 11 summer music festivals.


Speaker: Paul Saville, Client Services Director, Ignite


14:00 – Nike at Champions League Final Nike wanted a VIP brand presence at the Champions League Final. Despite having 2 Nike- sponsored teams in the fi nal (Barcelona and Manchester Utd), they had no rights to be involved at the fi nal. So how did we do it?


Speaker: Rob Sellers, Strategy Director, Slice


14:30 – Pyramid Stage Projection, Glastonbury 2011 - Coldplay A look at the process and techniques involved in the mapping and projection on the Pyramid Stage at Glastonbury Music Festival 2011 for Coldplay’s “Every Teardrop Is A Waterfall”. The seminar will cover the processes from initial concept, through visualisation and planning to the fi nal delivery of the project.


Speaker: David Mulcahy, Technical Director, XL Events


16:00 – Team Allianz Live – Allianz Insurance In today’s diffi cult climate, there has never been a more critical time to engage your workforce. It is a brave business however, that commits to visiting each and every one of their 4000 UK employees personally.


Speaker: Claire Stokes, Managing Director, The Circle Agency For further timetables for Wednesday 7 March, please see page 20. Organising & Production Theatre


10.30 – Awards Day: More than Just a one Night Stand • The power of Awards including (but also beyond) the ceremony itself • Explore ways in which clients can get much more value from their sponsorship in a time of increasing demand for Return on Investment • How to Better exploit your sponsorship


• Value ‘beyond the usual’ Speaker: Caroline Jackson Levy, Chief Executive, UBM Awards and Partnerships


11.25 – Awards Day: Measuring ROI in Awards Sponsorship • What are the general benefi ts of creating an Awards Show? • How do you create a great Awards Show? • Why would you sponsor an Awards Show?


Speaker: Richard Dodgson, Creative Director, Timebased Events


12.00 – Awards Day: How to be Creative with Limited Budgets Speaker: Mark Judson, Events Director, New Ventures, UBM Awards


12.30 – Awards Day: Panel Discussion - How to Select the Best • How to select the best host and brief them • How to ensure they understand your business • Speaker agencies will present an up and coming host to try and give you the inside track on the next big thing


Moderator: Caroline Jackson Levy, Chief Executive, UBM Awards and Partnerships Panellists: Helen Horton, Awards Director, Haymarket Business Media; JJ Jackson, Performing Artistes with Mark Dolan, Tom McLaughlin, Director, JLA


14:30 – Purple Guide • What is the Events Industry Forum • What does it do? Importance to the industry in representative organisations collaborating • What it has achieved so far? All Party Group of MPs, Purple Guide, Olympics • Issues with supply • Briefi ng on the development of the Purple Guide


Speakers: Andrew Grove, Chair, LAEOG & Events Manager, Basingstoke & Deane Borough Council and Jim Winship, Secretary, EIF


15:30 – It Takes Two to Tango. How PCOs and DMCs work together for a better


result for the client. • Learn the tango steps: how PCOs and Destination Services can work better together • Understand how destination services can help PCO • Understand how PCOs can help destination services • Who takes the lead? Understand how to work more effi ciently together • Make sure there is a balance in understanding and responding to each others wants and needs


Speaker: Hugo Slimbrouck, Ovation Global DMC


16:30 – Local Authority Conference - Capital of Culture – An Events Legacy • Liverpool successfully securing ‘European Capital of Culture’ in 2008 resulted in £4 billion of investment in physical infrastructure over four years and 9.8 million visitors attending the programme of events.


• NewcastleGateshead is one of the fastest growing conference destinations in the UK. Attracting high-profi le meetings and events, staving off competition by established destinations, not only nationally but also globally.


Speakers: Carol O’Reilly, Manager, Liverpool Convention Bureau and Adrian Evans, Senior Business Tourism Manager, NewcastleGateshead Convention Bureau


Marketing & Agency Theatre


10:30 – Maximise your Brand Potential • 60 minute masterclass, explaining how to maximise your brand potential Speaker: Rita Clifton, Chairman, Interbrand


11:30 – Multi Dimensional Thinking and Tomorrows Women • The Global Citizen and Lifelong Learning • The Colours of Life • The Future of Money


Speaker: Anne-Lise-Kjaer, Global Futurist and Trends Forecaster


12:30 – Dramatically improve your organisations performance for free in only a few months • Maximise performance through people • Measure the quality of leadership • Develop talent management for the future


Speaker: Chris Roebuck, Visiting Professor of Transformational Leadership, Cass Business School


14:30 – Olympic Impact: How are the Olympics Going to Impact the


Events Industry? Expert Panel Discussion: • Key developments on the planning for the games and the likely effect on the event industry during the summer • What is going on where? • What is the real story on transport? • Will we be able to toast GB success after 11:30pm? • How do I get a hotel room? • What will it be like when the games are on?


Chair: Mike Kershaw, Concerto Group Speakers: Lucy Gemmell, Rhubarb and Jon Tibbs, JTA


15:30 – Olympic Impact: Are There still Contracts to be Won or Opportunities


to Exploit? • Worried that you haven’t seen an uplift in business from the Olympics? • Find out where the opportunities might lie for your business


Chair: Mike Kershaw, Concerto Group Speakers: Lucy Gemmell, Rhubarb and Jon Tibbs, JTA


16:30 – Olympic Impact: What Happens Post Summer? Is There Still a Christmas? • Will buyers spend all their money on the Olympics? • Will there be less money spent on Christmas parties? • Will it be just a ‘London thing’ or will the rest of the country be affected? • Hear year on year analysis from experts and those with other host city experience • Discuss the impact on the rest of their event calendar


Chair: Mike Kershaw, Concerto Group Speakers: Lucy Gemmell, Rhubarb and Jon Tibbs, JTA


Programme Partner


Event Guide sponsored by


For private hire – 020 7549 4844


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