www.international-confex.com
Confex Knowledge Timetable Day 1: Tuesday 6 March
Business & Corporate Theatre
10:30 – To the Ends of the Earth • Leadership in diverse teams • Motivating your team through diffi cult times • Personally motivating yourself to achieve any goal you set
Speaker: Tom Avery, Record-breaking Polar Explorer and Mountaineer
11:30 – Growing Conference Audiences Online: 10 Golden Rules That Will Increase Your Brand Power • Digital Social Media – what they mean for companies, employees, customers • What are the next technology trends that will shape our lives? • How to be innovative in your business
Speaker: Inma Martinez, Leading Digital Media Strategist
12:30 – The Digital Enlightenment: How Gen Y, Technology and Social Media is Creating a New World of Work • Social media and Web 2.0, Social recruiting and the future of the recruitment industry • Generation Y, the new world of work, global entrepreneurship and the role of the next generation • Youth leadership issues and the future of employer engagement
Speaker: Lucian Tarnowski, Digital entrepreneur
14:30 – A Technology and Innovation Rollercoaster • ‘What’s Hot and What’s Not’ for the next 5 years • Changes that will come from Nano and Bio Tech + Artifi cial Intelligence and Robotics • Implications for companies, organisations, education and government
Speaker: Peter Cochrane, Technology and Innovation Futurist
15:30 – Warnings from History • Living with Infl ation
• Unintended consequences of economic policies • Fiscal, social and economic behaviour • Lessons from Germany
Speaker: Adam Fergusson, Author, “When Money Dies”
16:30 – Innovation in Customer Service - Surprise and Delight your Customers • Re-think the products and services you currently offer • Put yourself in the customer’s shoes • Draw inspiration from other industries to drive innovation in your customer service
Speaker: Joe DiVanna, Management and Strategy Specialist Best of British
Watch mini showcases of the very best events from conferences to exhibitions to music festivals that have been delivered by UK organisers.
11:00 – Client Hosting Programme at Wimbledon 2010 – IBM IBM’s brief was to create an environment that was sympathetic to the traditional qualities of the quintessential English Tennis Championships but, at the same time showcased the technological solutions provided by IBM. In short, to blend tradition with innovation.
Speaker: Claire Davies, Director of Client Services, Amber & Green
11:30 – Thomas Cook 2Gether Conference 2011 - Thomas Cook Following their annual conference in December 2010, Thomas cook needed to inspire and engage staff in March prior to the next peak trading period, only with zero budget!
Speaker: Dale Parmenter, Managing Director, Drpgroup
12:00 – WOMAD – empowered by technology - Etherlive Etherlive will show how festivals have been revolutionised by technology with a WOMAD case study. Cutting edge RFID technology was used to monitor staff meals and plant use, cutting catering spend.
Speaker: Tom McInerney, Director, Etherlive
12:30 – Tesco Biennial Company Conference - Tesco BSI Meetings & Events won Silver in the Planning and Logistics Supplier of the Year category. Learn how the agency delivered a fully integrated solution to delegate registration, accommodation management for 2,500 delegates, onsite logistics, and supplier management; helping Tesco to deliver their largest biennial company conference.
Speaker: Paul Hussey, Director of Business Development, BSI Meetings & Events
14:00 – Lloyds Banking Group Back to School for Retail - Lloyds We created an experience for Lloyds delegates transforming a traditional conference into a community project with real benefi ts to the business and St Marks Church of England Primary School.
Speaker: Dale Parmenter, Managing Director, drpgroup
14:30 – Opening & Closing Ceremonies – Ryder Cup 2010 – PGA European Tour Behind the scenes overview on how Smyle designed and produced the opening ceremony at which the Ryder Cup teams and VIPS could be presented to the crowd and also ensure it would be suitable for a live TV audience of up to 500 million.
Speaker: Rick Stainton, Managing Director, Smyle
16:00 – Sainsbury’s Conference Sainsbury’s Annual conference brought together 4,700 delegates from across the business for an engaging, inspiring and highly immersive event.
Speaker: Dale Parmenter, Mananging Director, drpgroup
For further timetables for Tuesday 6 March, please see page 20.
14 Event Guide sponsored by Marketing & Agency Theatre
10:30 – AEO Marketing Masterclass: FaceTime – Making Life Easier for Event Professionals For Exhibition Organisers, Event Directors and Event Marketing professionals at ALL levels. FaceTime is the promotional body of face-to-face marketing and provides free research, resources and case studies. Learn how FaceTime can save you time, money and work whilst simultaneously helping your exhibitors get the maximum out of their investment at your show.
Speaker: Austen Hawkins, AEO Board Member, F2F Events
11:30 – AEO Marketing Masterclass: Mobile Marketing Strategy for Events You may know about Apps but what do you know beyond that? Do you know about mobile integration, m-commerce, analytics, mobile disruption and mobile advertising? This Masterclass session will show you new business models, user needs and the expected evolution of technologies for your event.
Speaker: Michael Douglas, Marketing Director, GenieMobile
12:30 – AEO Marketing Masterclass: LinkedIn for B2B Events Everyone talks a good social media game but, deep down, marketers are struggling to fully interact with their audiences and demonstrate ROI. We’ve hired the professionals to walk through the essential do’s and don’ts in order to get your B2B show, event and company buzzing on this increasingly important social platform. Bring your pad and plenty of pencils - you’ll need them!
13:30 – Namawonga Launch - launch of the exhibition charity Speaker: Trevor Foley
14:30 – Meeting Industry Meeting Needs by Invitation only
15:30 – Bouncebackability. Building an international conference business to overcome a UK recession Last year UBM Conferences ran over 120 conferences in India, Brazil, China, USA and Europe as well as the UK and achieved an average delegate revenue of $750. Ruth will share her unique insight on what it takes to adapt your model to a different territory, the challenges operating a cross cultural business and when to listen to the locals and when to steadfastly ignore them!
Speaker: Ruth Carter, CEO, UBM Conferences Organising & Production Theatre
10:30 – Stop Talking and Start Listening - A George P Johnson Case Study on how companies are using the latest technologies to enhance their events • How technology helps change the paradigm at events • From monologues into conversations • From audience to customer
Speaker: Kevin Jackson and George P Johnson
11:30 – Strategic Meeting Management - Carlson Wagonlit Travel - SMMP Masterclass
• Are you considering implementing a strategic approach to your meetings management? • Find out more about how SMMP can help optimise your overall meetings spend and mitigate risk • Hear case studies from other major organisations who are using SMMP to reach their business objectives
Speakers: Selina Grocott & Jane Baker, CWT Meetings & Events
12:30 – Dealing with Uncertainty in Poker, Business and Life • The decision making process itself - how all decisions are investment decisions • The concept of what a calculated risk actually is - how we calculate it and what that means • What fear of failure is - and how we can harness it to our advantage in the future
Speaker: Caspar Berry, Business Speaker and Consultant, Ex professional poker player
13:30 – Active Network: Using Digital Technologies to Increase Audience
Engagement and Drive Business Value • How digital technologies extend the lifecycle of an event • How to increase delegate interaction and engagement • Data capture: Mapping The Attendee Journey
Speaker: Anthony Miller, VP of Strategy, Active Network
14:30 – AEO Operations Masterclass: Technical Committees; whistle-stop update on Electrical Installations and Wi-Fi After years of committees, negotiations and heated debate the subject of electrical installations at events is fi nally being resolved. The deadline for compliance is 1 July 2012 and whether you are an ops professional or an event director/manager, you need to be ready. This is the perfect opportunity to get the full SP before it impacts on your event.
Chair: Chris Skeith, Director of AEV and ESSA
15:30 – AEO Operations Masterclass: Optimising the show fl oor layout to strengthen visitor experience The show fl oor layout is one of the underappreciated tools in the organiser’s tool kit. Getting it right ensures good visitor fl ow and a better exhibitor experience. Getting it wrong can sink a show. This session will introduce video technology, used extensively in North America, and what it can tell you about how visitor’s truly interact with your show.
Speaker: Jason Popp, Vice President, International for GES
16:30 – AEO Operations Masterclass: Contingency Planning – How to Deal with an Event Crisis
Things don’t always go to plan and inevitably the unexpected comes along to try and catch you out. You have to draw on your experience and that of your colleagues, and get through it sometimes just by the seat of your pants. In this session you’ll get some insight into things that you can plan for and document, so they can be picked off the shelf when/if needed, reducing time and stress, plus also providing back up information which is increasingly important in the litigation culture we live in.
Speaker: Simon Garrett, Managing Director, X-Venture Global Risk Solutions. Programme Partner
For private hire – 020 7549 4844
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