NEWSREVIEW
Trina Solar opens UK office to cater to growing market
TRINA SOLAR has opened a UK office in Derby to support the growing industry and to develop a foothold in what the company sees as a key market for future growth. The company has stated the growing UK market remains a key part of their strategy and this move sends the message that the company sends the UK potential regardless of any current political confusion.
Trina Solar is based in Germany and is a long time player in the global market. Industry dynamics are changing with the traditional markets of the last few years slowing down and new market growth precipitating company needs to develop new markets and strategies for their global operations. Trina has been proactive in developing their product offerings in a vertical manner as well as expanding into new regions by developing local infrastructure.
Richard Rushin has been appointed Sales Manager responsible for the UK region and will be based in the new Derby office overseeing the company’s growth across the region.
Commenting on his appointment Rushin said, ‘I am delighted to be heading up UK sales for Trina Solar, their commitment to quality and value was evident to me from my earliest meetings with them. As a career sales director I know your level of success is ultimately decided by the products and support you offer to clients.’
‘After extensively researching the PV market Trina Solar quickly became an obvious target for me. Clearly, we face challenging times with confusion around the UK FIT level and a global manufacturing consolidation in PV, it was on this basis I that I decided to join an organization that had the vision and commercial positioning to win through and establish itself as a market leader around the world over the next few years. Partnering with the right companies will be vital during these tumultuous times and I look forward to working with key UK industry stakeholders to achieve good outcomes. I am genuinely excited about expanding Trina Solar brand awareness in the UK and forging long term strategic partnerships to achieve greater market share across the segments.’
Rushin has 25 years+ in senior sales and
business development positions and has spent the last 3 years as Business Development Director at Mark Group. Richard was responsible for all Public Sector sales activity across the UK mainland and specializes in Renewable Technologies.
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www.solar-pv-uk.com Issue I 2012
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