For a rewarding and motivating incentive experience, look no further than Ireland, with its rich cultural heritage, scenic beauty, iconic golf courses, and — arguably its best asset — the Irish people. Incentives in Ireland are often “split programs,” combining a bus-
tling city destination — such as Belfast, Dublin, or Cork — with a relaxed country stay. Accommodations range from centuries-old cas- tles to chic boutique hotels and international luxury-brand properties. Incentive programs in Ireland are created to engage, enthrall, and
Legendary Hospitality, Excellent Value
Transport Museum near Belfast, or Bunratty Folk Park in County Clare. Ireland offers a dynamic culinary culture based on locally grown
produce. Traditional delicacies as well as modern Irish cuisine can be enjoyed throughout the country in Michelin-starred restaurants, cozy pubs, and laid-back cafés. Visits to historic markets such as the Eng- lish Market in Cork or St. George’s Market in Belfast give visitors the opportunity to meet local producers and learn about Ireland’s arti- sanal foods. Another popular option for incentive programs are hands- on cooking classes in one of Ireland’s many cookery schools. From historic to contemporary, Ireland’s event venues include stately country homes, breweries, castles, distilleries, museums, city
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HISTORIC SPLENDOR: Ashford Castle, Cong, County Mayo
NEW HEIGHTS: Carrick-a-Rede rope bridge, Ballintoy, County Antrim
motivate attendees, as well as reflect the diversity of the destination. Activity options are endless, ranging from championship golf to local sports like Gaelic football and hurling, plus falconry, archery, clay-pigeon shooting, and orienteering, which can be capped off by learning the art of pulling the perfect pint or a rousing whiskey-tasting session. Another truly memorable experi- ence offered in Ireland is “home hospitality,” where local families host in-home dinner parties for program attendees. Guests looking to connect with nature can take a horse-and-car-
riage excursion through the Gap of Dunloe — a stunning glacial valley stretching through the MacGillycuddy Reeks mountain range in County Kerry. Those with a more adventurous spirit can traverse the Carrick-a- Rede rope bridge in County Antrim, a 65-foot-long suspension bridge rising nearly 100 feet above the rocky beach. To experience authentic recreations of farming and village life in the early 1900s, participants can visit Muckross Traditional Farm in County Kerry, the Ulster Folk &
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halls, galleries, and universities. Combined with the wealth and variety of entertainment options available, galas and special events in Ireland never fail to impress. Ireland’s creative and experienced desti-
nation management companies can assist in delivering incentive programs that will reward and motivate attendees. n
AT A GLANCE
VAT (Value Added Tax): On July 1, 2011, VAT on accommodations in Ireland was lowered to 9 percent (previously 13.5 percent). Pre-clearance of customs and immigration: Passengers return- ing to the United States through Dublin and Shannon Airports pre- clear U.S. customs and immigration prior to boarding flights. Luggage for passengers with connecting flights within the United States is checked through to their final destination.