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contents Convene® TheMagazine of the ProfessionalConventionManagementAssociation


CoverStory 36


1_11 Volume 25, Issue 1


From theWomen’s Conference and the Creativity World Forum, to the Open Video Conference


and The Economist magazine’s Ideas Economy events— big-tent, big-idea meetings bring together the world’s leading thinkers to address its biggest problems. And to effect real change. Barbara Palmer


Features


47 No Small Change, Part 2 Last month we offered profiles of 10 meetings that have embraced change at the


ground level—in practical, hands-on, easily implemented ways. And that was just the beginning. Presenting nine more meetings pursuing small-scale, big-effect innovation. Michelle Russell and Barbara Palmer


CMP SERIES 57 Getting Buy-In Our new series on Strategic Meetings Management (SMM) kicks off with a nuts-and-bolts look at starting an SMM Program — from understanding its scope and benefits, to tailoring it to meet the needsof your organization, to making the case to your boss. JenniferW. Brown, CMP


www.pcma.org


pcma convene January 2011


1


Cover illustration by Michael Aron

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