Big Red Sales keeps growing… News
THE fast growing independent sales force, Big Red Sales, has been appointed to handle the UK sales of AM, Denmark’s AV and IT accessories specialist. The arrangement covers AM’s range of award-winning AV cleaning products and cables
This is the sixth brand in the BRSL portfolio which includes Vogel’s, Linsar, Yamaha, Sennheiser and Off The Wall. BRSL director John Reddington commented on the new partnership: “I am particularly pleased to be representing AM because, as well as being excellent products, backed with an in- house R & D programme and
The first Dyson Ball cylinder in
a miniature DYSON has launched its first lightweight cylinder vacuum with Ball technology for stable manoeuvring around the tightest corners. The miniature DC38 has been engineered for smaller homes while maintaining the performance of a large vacuum cleaner.
AM’s managing director Søren Harding (left) with John Reddington and some of AM’s products
more than 40 years’ experience, they provide an excellent opportunity for
Fagor launches Spoutnik into the SDA marketplace A microwave oven like no other
NAMED after the first satellite launched into the earth’s orbit, the new microwave oven from Fagor is designed in homage to the 20th century space-age. However, its technologies are firmly placed in the 21st century, with a digital LCD display, illuminated turntable and simple functionality. Featuring an innovative domed design and spacious interior, the oven can accommodate a wide range of dishes. The correct cooking mode is selected from four separate options: high temperature, low temperature, reheat and defrost. The Spoutnik is available in blue, green and violet.
illuminates when cooking begins; changing from blue, while the dish is cooking, to red when the dish is ready. Richard Walker, sales and marketing director of Fagor UK, commented to IER on the launch of
Spoutnik: “In its domestic
marketplace and throughout Europe, the Fagor brand is
renowned for
The internal cooking area, accessible through the spherical lid, is much easier to clean than in traditional microwaves and provides a 360º view of what’s cooking inside. The 28cm turntable
8 The Independent Electrical Retailer February 2012
manufacturing both large and small domestic appliances and is highly successful across both sectors. The UK SDA market is very
competitive, so we wanted to enter the sector with a product that has a real point of difference.”
independents to increase their bottom-line in these difficult times.”
Sitting on a ball, DC38 is lightweight, manoeuvrable and has a low centre of gravity for negotiating tight turns and getting around furniture. Coupled with a new central steering system, the machine is light to pull, without snagging on corners or the carpet pile. It is equipped with Dyson’s Radial Root Cyclone technology. James Dyson
commented on the launch of the new cleaner: “We thrive on engineering challenges, and our first Dyson Ball cylinder posed quite a few. Cramming over 100 components into the ball itself. Compressing the airways, concealing the motor and ducting and devising a new steering mechanism. We’ve miniaturised the
technology to deliver our most manoeuvrable cylinder vacuum yet.”
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