Dishwashers
Whirlpool PowerClean Max dishwasher with a third level wash
the interior and provided 10 litres more loadable volume in its ProClean dishwasher to fit big dishes, pots, and plates up to 34cm in diameter. The Whirlpool Green Generation dishwasher has 30% more space than a standard appliance and a third wash level with two removable cutlery trays eliminating the need for a traditional cutlery basket in the lower rack. It also offers further functionality with the multi- zoning options allowing washing either of the top or bottom basket. LG’s SmartRack technology allows the basket to be adjusted to accommodate a range of crockery. The LG dishwasher also has a third rack at the top with two baskets which are height adjustable, and in addition to cutlery can house such small items as espresso cups. Furthermore LG’s Inverter Direct Drive motor gives the LG TrueSteam dishwasher 10 litres extra capacity.
Greater convenience and flexibility were the leading considerations behind the development of the Fisher & Paykel Phase 7 DishDrawer. Its adjustable racking can be folded flat to accommodate large plates and deep bowls. The new model also requires less movement to open and close, and no bending. For households where space is an issue or those inhabited by the elderly, table top and compact built-in dishwashers are a solution. Indesit has recently introduced an AAA-rated table top dishwasher that accommodates six settings and features six programmes. “Our compact built- in dishwashers have sold exceedingly well since launching last year. With more consumers now wanting their cooking appliances at eye level and in a ‘bank’ or 'wall', this is the perfect space for a dishwasher,” says Neff’s Mike Jarrett. Noise levels of
dishwashers have also
come down. Low noise appliances are particularly important in households where an open plan kitchen serves as the main living space. The latest dishwashers operate at between 42 and 46dB. The Whirlpool Green Generation dishwasher operates at 42dB on a standard programme and its Super silent overnight programme works at just 39dB.
User benefits of dishwashers
• They wash up more economically than by hand (using as little as six litres of water compared to between 40 and 104 litres for handwashing).
• Make long-term energy and water savings thereby reducing household expenditure • Save time – no more washing, rinsing and drying-up; saving at least 300 hours per year
• They are very hygienic as they wash at higher temperatures • They keep work tops neat and the kitchen free from the clutter of dirty dishes • They are easy to customise so they take everything from glassware to oven baking trays
• They are perfect for modern day open plan living. Noise levels have been lowered to 38dB.
By Caroline Guillermard, Product Marketing Manager Maytag Good looks
Attractive design of household products is a priority for a growing number of customers.
Haier is the first manufacturer which
has introduced glass finish to freestanding dishwashers. “In this recession, consumers are looking for big reasons to trade up and for this to happen they need to see a benefit. Glass design offers a modern look for modern kitchen styles and a real alternative to stainless steel,” explains James Osborne, white goods product manager, Haier UK. The 1950’s-style dishwashers are a trademark of Smeg. “A new arrival is the DI6013NH handle- less dishwasher featuring unique and patented press and
Haier DW14 dishwasher with glass finish
release door technology, making it the ideal choice for installing in contemporary kitchens with handle-less door and drawer fronts to complement
the minimalist design. One of the key features of this model is ‘Active Light’ which projects a light beam onto the floor at the base of the machine which lets the user know when it is on and when the programme has finished,” says Joan Fraser, Smeg product development and training manager.
Finally With dishwasher household penetration in the UK estimated at 40% (at best), there is plenty of growth potential in this market. Importantly, the ownership of a dishwasher is addictive. “It’s one of those products that once you’ve used it, you’ll never go back to washing up in the old kitchen sink again,” says Hotpoint’s Iain Starkey. Moreover with a country-wide implementation of water meters and introduction of new water criteria of Part G regulation – 125 litres per person – the importance of the dishwasher in reducing water consumption will grow, stimulating future sales. As a result, household penetration of dishwashers will increase to levels similar to those found in Europe, argues Caroline Guillermard, Maytag’s product marketing manager. ■
February 2012 The Independent Electrical Retailer 35
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