ON THE FLOOR Slip ‘n’ Slide!


SNOWBOMBING 2012, MAYRHOFEN, AUSTRIA


Snowbombing set for another avalanche of fun this year


THESE days, establishing and maintaining a high-end festival brand requires more than bunging a decent soundsystem in a fi eld and expecting the mindless rabble to enjoy it. As clubland evolves, with it, so do the minds immersed in it; hence why promoters and festival organisers are dreaming up new, innovative ways of spinning partygoers’ minds into oblivion.


Snowbombing, which fi rst set up on the slopes of Austria’s Mayrhofen skiing resort in 2005, is one that certainly has. It’s set the standard for music festivals worldwide by offering a package that combines a


skiing/snowboarding holiday with a high- end dance festival, with a line-up offering enough talent to turn even the most stiff-lipped dancefl oor afi cionados into an eye-rolling, salivating mess. Offering 14 venues, fi ve mountainous stages, four igloo raves and a 5,000-strong street party, 18 spas and pools and 639km of piste (all for prices starting at £289), it’s always growing, bettering itself at every given opportunity. So what’s in store when it starts up again on 9th April 2012?


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