Know Your Content Finally, content awareness is critical for analytics—a key

but often overlooked capability that offers insights into both network optimization and marketing opportunities. Capturing and crunching network data enables operators to more efficiently optimize their networks while enabling new, more personalized marketing opportunities.

Building a More Content-Aware Network While it is great to understand these big-picture traffic trends, carriers really need to understand the OTT traffic on a much finer level. That means building a network that is content aware to its very core. That’s one of the major themes that drove the

simplifies network design, an important step toward lowering network complexity and cost. Second, the Tellabs SmartCore 9200 series consists of 3

platforms, each with unique chassis designs. Yet they all share common SmartCards, with interfaces ranging from GigE to 100 GigE, enabling a service provider to interchange any SmartCard between any Tellabs SmartCore 9200 platform. This capability simplifies network planning and management and enables carriers to simply turn on the services they need on each card.

design of the Tellabs SmartCore 9200 series, which uses a new SmartCard architecture for both basic routing functionality and enhanced content awareness. The SmartCard design delivers several capabilities to help service providers make their networks more content-aware. First, Tellabs 9200 SmartCards have on-board content

“With better visibility, providers can optimize their networks and offer what customers want, which opens up new revenue opportunities. This is a win- win scenario for both the customer and the provider.”

— Dave Morfas, Tellabs senior product marketing manager Finally, SmartCards enable data collection and traffic

identification that can feed into analytics systems, such as Tellabs Insight AnalyticsSM

and security engines for enhanced flow-based and packet- based content awareness. This feature enables an operator to choose the amount of inspection, IPSec and advanced packet inspection density they need based on each unique application. Meanwhile, by combining high-density GigE and 10GigE line cards with intelligence on a single card, the Tellabs SmartCore 9200 series maximizes slot utilization and

Services. When joined together, the

Tellabs SmartCore 9200 series and Tellabs Insight Analytics help an operator better understand user and service traffic patterns. Providers can then better customize offerings based on user preferences and network trends—the very heart of content awareness. “With better visibility, providers can optimize their

networks and offer what customers want, which opens up new revenue opportunities. This is a win-win scenario for both the customer and the provider,” says Tellabs’ Morfas. While the Tellabs SmartCore 9200 series and SmartCards

can immediately serve many network applications—such as managing high-volume users or guaranteeing quality levels for certain services—it also helps to move operators closer to their long-term goal of building a more self-optimizing network. That requires having visibility to the applications and content on the network, a way to set and enforce policy on that content, and a means to share information among network elements so they can act on that information. The result: it could enable an operator to throttle rogue

peer-to-peer traffic at peak hours, or dynamically allocate mobile bandwidth to accommodate isolated and temporary traffic spikes, such as a huge sporting event or local disaster. Each of those scenarios are complex in nature, but ultimately, if handled correctly, can vastly simplify the network operationally. To accomplish that, operators must be able to see traffic on the network and react to it accordingly. It all begins with improved content awareness, on the part of the network—and, ultimately, the operator. 

The Tellabs SmartCore 9200 series includes a new SmartCard architecture that lets service providers more flexibility deserve the capabilities they need in their network.

12 | TELLABS INSIGHT Q1

OTT: Over-The-Top ARPU: Average Revenue Per User GigE: Gigabit Ethernet

HD: High Definition IPSec: Internet Protocol Security

SUBSCRIBE TO INSIGHT: WWW.TELLABS.COM/INSIGHT