TOP 50 BRANDS

Top 50 global telecoms brands 2012 Rank Brand

2012 n 1 Vodafone

n 2 AT&T n 3 ▲ 4 ▼ 5 n 6 7

n 8

Verizon Orange

China Mobile Movistar Comcast T-Mobile

▲ 9 NTT DoCoMo ▲ 10 BT

11 Time Warner Cable ▼ 12 NTT

▲ 13 China Unicom ▲ 14 TIM

▼ 15 China Telecom ▲ 16 Softbank ▼ 17 O2 18 Sky

▼ 19 T (Deutsche Telekom in Germany) ▲ 20 Claro ▲ 21 Telstra

▲ 22 Bell Canada ▲ 23 airtel (Bharti) ▼ 24 MTN

▲ 25 Centurylink ▼ 26 au (KDDI) ▲ 27 Virgin Media n 28 Beeline (???) n 29 Telenor

▲ 30 Rostelecom ▼ 31 Vivo ▼ 32 Rogers ▼ 33 SFR

▲ 34 Telcel / Telmex ▼ 35 Sprint ▲ 36 KT ▼ 37 MTS

▼ 38 Swisscom 39 Shaw

▼ 40 Etisalat ▲ 41 Telus ▲ 42 STC

▲ 43 SK Telecom ▼ 44 Oi ▲ 45 KPN

▲ 46 Telia (Sweden) ▼ 47 Optus

▲ 48 Chunghwa 49 NTT Communications ▲ 50 Megafon Key: ▲ moved up since 2011 ▼ went down n no change February 2012 www.totaltele.com

Brand Value 2012 (US$m)

30,044 28,379 27,616 18,557 17,919 14,412 12,473 12,046 10,869 9,820 9,140 9,109 7,944 7,859 7,357 6,841 6,773 6,414 5,867 5,721 5,283 5,258 5,221 5,200 5,181 5,072 4,764 4,707 4,533 4,510 4,316 4,087 4,067 3,756 3,680 3,624 3,491 3,465 3,191 3,028 3,019 2,847 2,834 2,782 2,653 2,648 2,528 2,418 2,382 2,270

Brand Rating 2012

AAA+ AA+ AA

AA+ AA

AAA- AA+ AA+

AAA- AA AA

AA- A+

AA+ AA- A+

AAA- AA+ AA+ AA- AA

AA+ AA

AAA- AA

AA- AAA AA

AAA- A+

AA- AA+ AA A+ AA AA AA

AA- AA- AA- AA

AA- AA+ AA- AA

AA+ AA

AA+ AA- AA-

Enterprise Value

189,232 235,495 203,306 96,884

148,323 144,483 73,935 83,518 73,516 37,172 43,448 46,041 56,563 62,985 53,550 56,783 47,014 20,484 33,381 59,202 47,088 40,237 43,398 37,862 39,948 35,643 16,875 32,586 24,153 19,801 31,286 29,216 22,524 45,150 22,677 14,952 18,716 23,439 14,705 19,013 24,076 27,782 12,989 18,691 26,158 15,101 27,524 22,511 14,618

Brand Value /

Enterprise Value (%) 16% 12% 14% 19% 12% 10% 17% 14% 15% 26% 21% 20% 14% 12% 14% 12% 14% 31% 18% 10% 11% 13% 12% 14% 13% 14% 28% 14% 19% 23% 14% 14% 18% 8%

16% 24% 19% 15% 22% 16% 13% 10% 22% 15% 10% 18% 9%

11% 16%

Rank 2011

1 2 3 5 4 6

8

10 12

9

16 13 14 18 15

17 37 23 30 33 22 48 25 42 28 29

163 26 33 30 40 34 50 36 27

39 49 47 44 21 58 51 46 59

57

Brand Value 2011 (US$m)

30,674 28,884 27,293 18,622 19,317 14,935 11,876 11,553 9,801 9,061 8,571

10,338 6,315 8,315 7,261 5,587 6,558 5,782 6,085 3,447 4,741 3,702 3,686 4,920 2,464 4,479 2,901 4,189 3,918 349

4,286 3,643 4,101 2,930 3,535 2,407 3,458 4,255 2,181 3,002 2,451 2,468 2,651 5,046 2,011 2,351 2,530 1,983

2,033 Source: Brand Finance 11