House of Deréon was inspired by Tina Knowles’s mum (Beyoncé’s Grandma), the late Agnés Deréon. Agnés was a skilled dressmaker to private clients throughout the South of America more than 80 years ago.
1. House of Dereon fringed poncho £89 Pull on styling. Polyester. Multi. Sizes 6=XS, 8=S, 10=M, 12=L, 14=XL. RS 24P1E 20 wks £4·45 RS 24P 2 years credit price £119·66, 104 wks £1·15
2. House of Dereon structured dress £110 Racer back with exposed back zip. Cowl neck front. 97% polyester, 3% elastane. Coral. Sizes 6=XS, 8=S, 10=M, 12=L, 14=XL. 72 YJL1E 20 wks £5·50; 52 wks £2·12 72 YJL 2 years credit price £147·89, 104 wks £1·42
Beyoncé and her Mum Tina Knowles
A 2. 3.
gnés Deréon’s artistic spirit has influenced 3 generations of stylish women and continues to inspire
countless others today. Beyoncé’s mum, Tina Knowles is the visionary creative director behind the family brand. Based on her experience as an award winning designer, author and celebrity stylist, Tina brings with her pure creative attitude as well as an in-depth knowledge of fine tailoring. Beyoncé herself serves as the muse and inspiration for the label, collaborating with her mum on every aspect of the collection. With an unwavering attention to
detail together they have created a contemporary collection that’s not only reflective of the family’s heritage, but also Agnés’ daring approach and bold ideas. The mission of the brand is simple; to fuse celebrity power and design artistry into a label of global fashion influence. We were so pleased to add the label to our new list of major brands for Spring 2012.
3. House of Dereon playsuit £82 Chiffon panels and exposed front zip. Tie waist fastening. Approx worn length: 30in. Polyester. Teal print. Sizes 6=XS, 8=S, 10=M, 12=L, 14=XL. BP JYY1E 20 wks £4·10 BP JYY 2 years credit price £110·25, 104 wks £1·06
4. House of Dereon long ruffle dress £135 Ruffle detail and exposed back zip. Netted underslip. Approx worn length: 58in. Polyester. Camo blue. Sizes 6=XS, 8=S, 10=M, 12=L, 14=XL. 6B V7P1E 20 wks £6·75; 52 wks £2·60 6B V7P 2 years credit price £181·50, 104 wks £1·75
Buy now pay nothing for 12 months For further credit details see page 27