intermodal logistics distribution l
subsidiary of the Touax Group since 1985, the company unveiled its new identity at the show and invited customers and industry professionals to its stand to find out more about the new-look company.
Commenting on the success of the rebranding, Christophe de Chanterac, strategic marketing manager, Touax, said: “We are well known in the industry, but it was essential to inform our stakeholders of the changes within our business. Intermodal Europe 2011 attracted key people from across the industry and was the perfect location for us to discuss our new-look business.”
Unit 45 used the popular Container Park – an area on the exhibition floor that allowed manufacturers to display their latest containers – to demonstrate upgrades to its 45 foot containers, which provide a more
environmentally-friendly transportation solution. Additionally, GreenCat launched a new generation terminal operating system at the event. Cat4TerminalOperator is a new software solution for inland container terminals and gives management teams new insights into intermodal logistics processes.
Sophie Ahmed, event director of Intermodal Europe, commented: “We have been delighted with the response to this year’s event, with industry professionals from 81 countries visiting the exhibition to source the latest products and services. The success of the show is a clear indication that companies in the intermodal industry are increasingly looking at ways to improve business and service in the current climate.”
Shaping the Industry
There was also great buzz surrounding the free-to-attend conference sessions, as visitors listened intently as industry leaders thrashed out the issues shaping the future of the supply chain industry. Highlights of this year’s event included the findings of the Global Institute of Logistics’ four-year study into the optimisation of logistics in ports, and the TIGER Project’s second annual conference, where its members debated the major challenges facing rail intermodalism in Europe. The sessions featured presentations from leading figures including Proctor & Gamble’s Frank Arendt, and Søren Toft, vice president at Maersk Line. Visitors heard Mr Arendt discuss how intermodal transport can fulfil shippers’ key logistics requirements, whilst Mr Toft was put under the spotlight
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during a special interview during which he was asked to explain the company’s recent announcements, including its ‘Manifesto for Change’.
The TIGER Project also held a series of seminars and debates on the future of intermodalism in Europe. The organisation’s leader, Franco Castegnetti, revealed the group's findings on the challenges facing intermodal transport in Europe to a packed conference theatre. Additionally, the Global Institute of Logistics launched its World Port Strategy Forum. Kieran Ring, the institute’s CEO, commented: “We believe that ports are in a renaissance, moving beyond the traditional landlord role to that of economic strategist. Successful economic strategy all hinges on logistics service quality, and modern port authorities are learning to create cultures that support and perfect intermodality. Intermodal Europe attracts the key players in the European logistics industry and was the perfect location for us to launch our new forum. The response from the industry was extremely positive and visitors were extremely keen to hear the case studies we presented.”
Intermodal Europe was brought to a close on day three with a session devoted to the Baltic region. This was organised by Baltic Transport Journal magazine who ran seminars throughout the day. The well-attended sessions were hosted by key figures in the area and focused on the maritime, port/terminal and intermodal perspectives on trade routes to the region.
Get ready for 2012 Plans are already underway for 2012, as
Sophie Ahmed concluded: “Following this year’s success, we are delighted to announce next year’s show will take place at RAI Amsterdam from 27-29 November 2012. We are advising companies who would like to exhibit at next year’s show to contact us as soon as possible as more than 75% of the floor plan has already been filled up. We have had an overwhelming response to Intermodal Europe 2011 and over 60 companies have already rebooked for the 2012 edition! We are looking forward to building on the fantastic success of this year’s event and ensuring that next year’s event is even more successful. We look forward to welcoming the industry to Amsterdam in a year's time.” ●
www.intermodal-events.com
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