38


Treading carefully with others’ trademarks There are very few clear lines surrounding the use of another’s trademark in online keyword advertising. But in Brazil, companies have definite routes for addressing potential infringement, as Alysson Oikawa describes.


40 We don’t infringe, we just interact with consumers in


‘new ways’! Canadian courts have so far demonstrated a relatively permissive approach to keyword advertising. Victoria Carrington reports.


38


44 Reaching the end user: migrating from .com to .brand As more brands gear up to apply for .brand domains in the new gTLD application process, there are questions about how best to use a proprietary domain. Kate Hutchinson looks at creating a strategy for domain migration, educating customers about new TLDs, and the advantages of using social media to promote and streamline the transition.


48


Fighting back: tackling cybersquatters in Poland It is not always straightforward to deal with a ‘cybersquatter’, but in Poland, a raft of remedies is available. Jaromir Piwowar and Bartek Kochlewski take a look.


52 Promoting and protecting your brand in a brave


new world The new gTLDs promise a totally transformed domain for brands. Ari Goldberger and Jason Schaeffer evaluate the defence mechanisms available in the new environment.


56 40


Framing the debate: what is the scope of liability? Indian courts have issued much-needed clarification on the liability of websites that link to or frame copyright-infringing material. Nishchal Anand and Aditya Gupta explain.


44 www.worldipreview.com


52 Trademarks Brands and the Internet Volume 1, Issue 1


56 7


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