Trademarks Brands and the Internet is published by: Newton Media Limited 15-17 Newton Way


Woolsthorpe-by-Colsterworth NG33 5NR United Kingdom


Telephone: +44 203 301 8200 Directors and publishers


Nicholas Lipinski and John Eddington Editor


Peter Scott


Telephone: +44 203 301 8211 Email: pscott@newtonmedia.co.uk


Sub-editors Susan Gault


Ros Bromwich Journalist


Mark Dugdale


Associate publisher John Haley


Telephone: +44 203 301 8205 Email: jhaley@worldipreview.com


Business development manager Chris Dooley


Telephone: +44 203 301 8223 Email: cdooley@worldipreview.com


Advertising manager Matt Saunders


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Trademarks Brands and the Internet (TB&I): ISSN 2049-2359 (Print)


Cover image: istockphoto.com www.worldipreview.com Trademarks Brands and the Internet Volume 1, Issue 1 5


Ready for launch Hello everyone, and welcome to Trademarks Brands and the Internet, a new publication from the publishers of World IP Review. Tis quarterly publication is designed to meet the needs of brands, including marketing and online branding experts, as well as the intellectual property lawyers and other professionals who encounter challenges on the Internet. Te aim is to provide an up-to-date analysis of the key intellectual property issues facing brands online, and also to place these in a wider context.


With that in mind, this first issue focuses heavily on some of the key issues that are occupying brand managers and lawyers at the moment. ICANN’s new gTLD programme promises fundamental changes to the structure of the Internet, and that has implications for brands, consumers, and in fact, just about everybody. We feature a roundtable discussion in which experts analyse what this brave new world means, and look at the possible fallout when the application process closes in April 2012.


Other articles drill down into some of the specifics of the new gTLDs, looking at the Trademark Clearinghouse and setting out the security case for the new platforms.


But the Internet is about more than just new gTLDs. Even if in the future, everyone accesses brand websites through a .brand domain, those companies will still need to manage their presence in other areas of the Internet. Users are increasingly likely to access websites through social media networks, and managing a brand in these spaces is no easy task. We feature an excellent look at the dos and don’ts for brands on social media platforms, and consider the potential obstacles that stand in the way of effective communication. Brands want to control their message, but to do that, they may have to accept that sometimes it is better not to intervene too much.


On top of this, we ask Verisign about the future of .com aſter the new gTLDs are launched, and look at the knotty problems of online keyword advertising and linking or framing infringing material.


We look forward to your feedback. Peter Scott, Editor


EDITOR’S NOTE


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