MARKETING STARTS WITH A LIST You established a Web Hosting Business, and want to make it known to potential customers. You need to locate your target audience. Chances are, you already have a list of potential customers, or you would have never set up your business in the first place. This seed will grow, if properly tended. You will need to expand on this list not only to prosper, but to keep from wearing out your list members.
As you set up accounts, you’ll receive contacts to add to your lists. Always keep track of your original customers, and don’t leave them out as your promotions become more and more widespread. Think of the times you have purchased a membership or a service, only to see it go on sale for new members? This usually makes customers
STARTING WITH A LIMITED BUDGET Chances are if you have a Web Hosting Business, then you have access to the internet. That is basically all you need to get a good, solid start in your marketing process. This is because most of the social networking sites are free, and with today’s mobile and electronics-driven society, social networks are inseparable from business networks.
For example, look at Facebook. Beneath the gossipy profile items of favorite movies, TV show, etc., there is a wealth of marketing information waiting to serve your business. As you build an ad campaign through Facebook, or any other social networking site, you’ll discover that the site will make recommendations for markets! Not only that, they’ll keep you informed about how many hits your ads have received, and even your click-through rate. You’ll also receive notice of markets in which your ads are garnering no attention. This is the kind of market analysis that, 20 years ago,
feel unappreciated and resentful, and if you’re building a business, you can’t afford to let that start. Customer loyalty begins with loyalty from you. Word of mouth, these days, spreads with the speed of Twitter and Facebook.
One service that helps people automate their emails is
AWeber.com because you can send out automated e-mails. This will work when someone fills out a form on your website and "opt-in" to your newsletter. These e-mails can then be distributed at intervals in which you specify. The key benefit to this is an increased customer relationship when you can upsell and keep your clients in the "loop" with special products and services. There are many similar services like this for a monthly rate. Building trust with email marketing works wonders.
made the analysts rich. Market analysts and the reports they provided for brick and mortar corporations were, and still are, big business.
The amazing thing about this is that it’s all on a paid-per-click or by impress basis. Simply, find out what is bringing your quality leads and spend your marketing money on what works.
In order to get natural traffic to your website you are going to invest money in a SEO (Search Engine Optimization) company. This is not to be confused with Google Adwords. They have the technical know- how on how to get your website ranked highly (within 3-6 months). When you Google keywords, you want your site to show up on the top pages of Google for keywords that get decent traffic and are highly relevant. For instance, if you run an eCommerce shop selling "Vintage Nike Shoes", you would want to be ranked for keywords like "buy Nike Shoes."
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