FACE2FACE
Drivers in other market sectors Inevitably the automotive sector absorbs much of the
conversation. There are though specific drivers that NORMA clearly identifies in other market sectors. “We are trying to adapt new solutions to different markets and applications,” says Werner Deggim. “For example in infrastructure there are new challenges. The whole drainage system of the Moscow Federation Tower is equipped with NORMA products and required new solutions. You might say what’s new in drainage systems but the higher the building the greater the pressures developed in the system. The drainage couple we offered five or six years ago does not work any more in these buildings.” Water supply is equally important. “For the huge irrigation
systems in Australia now the critical challenge is to eliminate leaks. In many city water supplies there are also huge losses through leakage. We see water as an important sector for our future, whether it is desalination systems or eliminating waste of an increasingly precious commodity.” Emission standards are also not exclusive to the automotive
sector – requirements are toughening globally in power generation, construction and agricultural equipment, and in marine applications.
Next year is the question “Let’s start with this year,” says Werner Deggim. “We are very
pleased with our half year result. We increased our guidance after the half-year taking organic growth from 10% to 10%-12%. If we include acquisitions then the guidance figure for the full year is now up to 570 million euro sales.” Since July, though, surely the economic indicators have
become substantially more troubling? “An investor asked me recently whether I would still issue the same guidance figure today as in July. I replied, absolutely. NORMA´s business is thriving. Our order books are at record highs with about five months visibility. Of course, we are carefully assessing other factors in the market to detect signals of a change. We are listening to experts, talking to our customers. We will unquestionably see organic growth next year but we are, of course, adjusting our top line sales projections before we conclude our budgeting process.” Looking to the longer term NORMA is also
evaluating widely varying scenarios towards 2020, particularly in the automotive sector. “We have a range of scenarios from the most aggressive green picture, in which we still see no more than 20% of vehicles being electric or hybrid to a scenario where oil remains at a reasonably affordable level. The hybrid and electric vehicles offer tremendous opportunities for NORMA – cooling lines are longer and weight saving is even more critical. In the end, though, value creation comes from an engineered solution, which is unquestionably NORMA’s strength, so we will watch, study and as necessary adapt our business model.”
About: Werner Deggim Joined NORMA Group in 2006. Previously vice president
and general manager, TRW Automotive and before president, Kautex North America, Werner Deggim lived and worked in the US and Canada for seven years.
About:
NORMA Group NORMA Group is headquartered in Maintal, Germany. It currently employs
around 4,000 people worldwide. NORMA Germany employs 800 people; 700 in Maintal with around half involved directly in manufacturing operations. Across three categories - clamps, connect (joining
elements) and fluid (fluid systems and connectors) - it supplies more than 35,000 joining products and solutions to some 10,000 customers in over 80 countries. The company holds over 350 patents.
58 Fastener + Fixing Magazine • Issue 72 November 2011
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