LETTER FROM CEO


JENNIFER MULL


Welcome to your Fall/Winter 2011 issue of Backwoods’ Pinecone Press! This publication is the “modern-day” version of The Outback, an award-winning publication close to the heart of many Backwoods enthusiasts until its last edition went to press in the late ‘90s. Similar to its predecessor, the Pinecone Press contains compelling interviews with outdoor industry icons and athletes, highlights outdoor vendors, takes you around the world with tales of interesting travel, highlights regional and Backwoods’ store events, and offers insights about the latest and greatest through gear reviews and product testing results. Our passion and our goal at Backwoods is


to inspire you to seek an active, adventurous life…..regardless of whether you join us on a two-week trip to Machu Picchu, take an hour-long walk somewhere in the Midwest, or travel to Europe to see its fabulous history. Through our stores, our trips, and our publications we strive to excite, inspire, educate, and provide you with a terrific experience! I certainly hope you enjoy the Pinecone


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Press and would love it if you take a few minutes to sit back, relax, and dream a little! Play often and experience the world.


—Jen www.Backwoods.com/facebook www.Backwoods.com/twitter


Make www.backwoods.com Your Next Adventure


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