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12 San Diego Uptown News | September 16–29, 2011


Authentic East Coast Eats in North Park at Jersey Joe’s

By Lauren Ciallella SDUN Reporter

At Jersey Joe’s Pizza in North

Park, specialty pies glisten on glass shelves like an edible Tiffany’s dis- play. They showcase pizzas like the “Bobo,” breaded eggplant, spinach and sun-dried tomato, buffalo chick- en and the square-crusted, Grandma style with mozzarella on the bottom and crushed tomato on top. “I wanted to give something to

the people. San Diego is a grow- ing city and they need something to ‘eat and go’ that’s good, quality stuff. Give people some choice, not just pepperoni,” said owner Joe Scire-Cirneco. Scire-Cirneco’s inspiration came

while recuperating in San Diego after he returned from Operation Iraq Freedom a few years ago. “While I was recovering I enjoyed the weather, but I didn’t have any good pizza.” Originally from Edison,

New Jersey, Scire-Cirneco was no stranger to the pizza business since he, his brother and brother-in-law had opened eight restaurants back east, with three still in operation. Now paired with partners, Steve “Bobo” Baughman and Bar- ry Nonenkemp, he recruited Long Island native and pizza maker, Eddie Pallaro, who has been sling- ing pie for 21 years. Scire-Cirneco noted, “The economy’s really bad right now, but if you have the experience and time to do it, it can work…Together we have over 40 years of experience,” he said pointing to himself and Pallaro, “And we stick to it.” From pizza ovens to butcher

blocks, Scire-Cirneco wanted it authentic east coast, including the glass shelves specially built to display the pizza at eye-level instead of using the standard, bakery cases seen in several San Diego pizza shops. “This is a typical pizzeria like we have on the east coast, in Jersey or New York. We’re not a restaurant, just a typical pizzeria with a lot of options,” said Scire- Cirneco. Their range of cold subs, hot sandwiches, chicken, veal and seafood dishes, baked pastas and even the occasional zeppole thrown in the fryer, show they aren’t playing around when it came to east coast recipes. The pride with which Scire- Cirneco spoke about his food

(top) Eddie Pallaro and Krista Haux roll some dough for the days pies; (bot- tom) some pizza that can be found at Jersey Joe’s. (Photo by Lauren Ciallella)

was palpable. Antipasti salad had quickly become a best seller with freshly sliced capicola, ham, salami and provolone, pickled veg- gies, olives, onions, tomatoes and fresh mozzarella that Scire-Cirne- co coddled like a newborn before placing it on top and baptizing everything in oil and vinegar. “Everything is made from

scratch. The pizza sauce, the marinara sauce, they’re all different sauces. We don’t just open a can. We use the best ingredients…A lot of people here never heard of half this stuff. Like broccoli rabe, they’ve never tasted it before…I don’t even want to offer things like pineapple on pizza. That’s California. I want to show them east coast.”u


raising event, run begins at Sixth Ave. and Quince St., aidswalksd. org, 291-WALK, $25-$35. Adams Avenue Street Fair:

IN SAN DIEGO FOR 2010 & 2011 2 2 Entrées

Spinach Entrée, Kafta Entrée, Chicken Shawarma, Gyro Entrée, Iskender Entrée, Falafel Entrée, Fish N’ Chip Entrée

$20 15% OFF

Organic Lunch Specials Starting at


Mediterranean Gourmet Pizza Now Served!






3614 Fifth Avenue San Diego, CA 92193

Over 70 live music acts on 6 stages, three beer gardens and 300 craft & food vendors. Per- formances from 11 a.m. to 6:15 p.m., On Adams Ave. between 35th and 33rd streets. Free. For more information visit adam- Hillcrest Farmer’s Market:

9 a.m. to 2 p.m. every Sunday, Hillcrest DMV, 3960 Normal St., free.

“Inside Out: Portraits

from the Permanent Col- lection” final day: 10 a.m. to 5 p.m., the Museum of Photo- graphic Arts, 1649 El Prado, 238-7559,, adults $6, seniors, students and retired military $4, members, children under 12 and active military free. “Face to Face: Works from the Bank of American Col- lection” final day: 10 a.m. to 5 p.m., the Museum of Photo- graphic Arts, 1649 El Prado, 238-7559,, adults $6, seniors, students and retired military $4, members, children under 12 and active military free. “The Tempest” final night:

7 and 8 p.m., Old Globe Theatre, 1363 Old Globe Way, 234-5623,, $29-$79.

SEPT. 26

“All That Glitters: The Splendor and Science of Gems and Minerals”: 10 a.m. to 4 p.m. daily, the San Diego

see Calendar, page 13

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