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Challenging Australian business


Sir Richard Branson’s opening words at the Creating Climate Wealth Summit challenged delegates to solve the world’s energy crisis. “This will be the most challenging and exciting opportunity of our lifetimes,” he said. “Business has to step up and take responsibility for solutions.” Hosted in Sydney on 7-8 July in a joint partnership with


Carbon War Room and Future Journeys, the Australia summit brought together global carbon experts – corporate, fi nanciers, entrepreneurs, and investors. They worked together to develop new income streams, increase scale and limit risk for fi nanciers, and generate the best wealth-creating ideas for Australia and the Asia-Pacifi c region. A two-day workshop examined energy effi ciency, aviation and


renewable fuels, shipping and freight, distributed generation, “capital quest”, construction innovation, agriculture and food. Janine Cahill, CEO of Future Journeys and co-presenter of


CCW Australia, said: “This really is the 21st-century opportunity – collaborating to co-create low-carbon economies across the globe. We are very excited to bring Creating Climate Wealth to Australia and enlist corporations and entrepreneurs across the continent into the War Room.”


Building a green shipping label


The shipping and freight supply chain provides an opportunity to reduce emissions and save money. But how do you get the marketplace moving? Consumers are not yet aware of green shipping habits – nor do they even know they should care. How does the industry create awareness and put pressure on shippers to retrofi t using energy-effi cient technology? The working track’s answer: a green shipping label for all consumer products that raises awareness, builds a burning platform, and applies pressure to retrofi t from consumer to market. Watch out next year for this label on your next purchase of shampoo.


A dating service for the industry


Aviation fuels account for over 14 percent of oil use in Australia, all of which is from fossil fuels. The challenge for the renewable fuels industry is fi nding a secure marketplace and scaling up production and capital – while ensuring sustainability eff orts use local production and feedstock. Imagine a hub where fuel buyers can ask what they want and will pay for a product and service providers can say what they have – all supported by a decision support tool. Industry wants this; now the real work begins.


CREATING CLIMATE WEALTH WELLINGTON STRIVES TO BE GLOBAL


LEADER IN A LOW-CARBON ECONOMY Following Creating Climate Wealth Australia, the Green Capital Global Challenge team met with representatives of the New Zealand capital Wellington, a new GCGC member city. After a two-day meeting with Wellington’s sustainability director, mayor and key fi nancial partners, the GCGC team came away with a clear assessment of New Zealand’s energy effi ciency landscape. In 2010, 74 percent of New Zealand’s electricity came from renewable resources. Therefore, on one hand, New Zealand can be considered a global leader in the low-carbon economy; but on the other, due to the fact New Zealand’s houses were built based on British design and science, homes are very drafty and ineffi cient and have led to serious health concerns for residents. The government is aggressively moving to address these building stock ineffi ciencies, and based on GCGC’s discussions with the Wellington team, they feel confi dent Wellington can achieve new energy effi ciency goals in households.


Green Capital Global


Challenge takes on Australia Green Capital Global Challenge team members Murat Armbruster and Joshua Kagan recently completed a “successful and insightful” trip to Australia for Carbon War Room’s fi rst Creating Climate Wealth Summit to be held on Australian soil. Armbruster led the energy


Additionally, the team


effi ciency working track in discussing innovative fi nancial mechanisms that may help overcome the barriers to capital deployment. While in Sydney, the GCGC


team also met with several key industry and municipal leaders. Notably, they met Rob Grant, CEO of Mark Group Australia; Carmelo San Gil, vice-president of business development for Building IQ; Andrew Barnes, Australian Trade Commission; and Gabrielle Kuiper, head of environmental sustainability at ANZ Bank.


met with Adam Zaborycsk, senior sustainability offi cer for the City of Melbourne, to discuss the Victoria capital’s future involvement in the Green Capital Global Challenge. Armbruster said: “We were pleased to learn how advanced thinking is on energy effi ciency in Australia, but also understand that the built environment is only 20 percent of the country’s carbon output, and the mining industry has remained a signifi cant barrier in implementing change. Despite the work to be done


in Australia, the GCGC remains optimistic about the country’s ability to develop new projects to combat climate change. Armbruster said Prime Minister Julia Gillard’s new carbon tax serves as the most recent move in the right direction.


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