Contents
Industry 4News
Ashmei running gear hits UK – Scientists push for sports bra education – Walsh Sports marks 50 years – Buff sets sight on UK sports market
6 Analysis
First Words W
Hopefully you’ll all experience a welcome boost over the coming months as Christmas draws closer and business, fingers crossed, increases.
We’ve included a Christmas products showcase in this issue that focuses on merchandise and point-of-sale products that could bring a few extra pounds your way. Sport remains a popular pastime, particularly football, so there’s the opportunity to cash-in on the desire for official, branded merchandise from dyed-in-the-wool supporters, franchise fans and their wider friends and family that are looking for gifts that they know will be liked and appreciated.
And, as I’ve said before, while garden gnomes and dog bowls might not be the sports retailer’s preserve, there’s plenty more products to stock that can be used to grab the attention of your customers.
From mini, in-car boxing gloves to football action figures, there’s something for everyone and for every budget. Steering clear of player and sportsmen focused items is a good way to maximise your exposure to the market and many of the products are simply emblazoned with a club crest so extending their shelf life. After all, a nodding dog’s not just for Christmas.
Plus, having spoken to the merchandise trade (see SGB Sports August), the margins are pretty good too.
My personal favourite of the products we’ve showcased is the rugby themed Mr Potato Head. And with the 2011 Rugby World Cup just around the corner, it’s sure to prove a hit with rugby fans too.
David Pittman, editor, SGB Sports
What should businesses do to make sure their premises and stock are safe and secure? David Pittman asks the security industry
8 Buying Groups
ith the summer drawing to a close, it means we are now heading towards autumn, dark evenings and the realisation that Christmas is but a few paydays away.
STAG highlights why retailers are sticking by tried-and- tested brands. Plus read the first in a series of ‘Tech Tip’ articles from Top to Toe director Michael Bloom
Buying 10 Launch Pad
The latest Buff apparel range includes garments that work well for running-based sports and activities
12 Tennis Showcase
We showcase a selection of tennis equipment to get your customers delivering aces with every swing
16 Sports Supports Showcase
Maximise the performance of your customers and support sales with our showcase on sports supports
20 Christmas Showcase
With Christmas fast-approaching, we look at a selection of point-of-sale merchandise that can provide a welcome revenue stream over the coming months
Selling 25 The Shop Floor
King’s Road Sporting Club talks us around its business and Inov-8 provides some insight on the popularity of CrossFit
26 Fight Sports: Precision Boxing After launching earlier this year, we find out how the market has taken to Precision Training’s boxing range and what’s coming next
28 Fight Sports: Pro-Box
David Pittman met Pro-Box founder Graham Sussex to find out what’s happening with the business as it approaches its quarter century
30 Fight Sports: Lonsdale
Lonsdale general manager Ian Campbell provides comment on how the brand is developing to suit the needs of the discerning fight sports market
www.sgb-sports.com The partnership voice for the trade
SGB Sportsis the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sportssubscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
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Inside this month: Industry: Analysis, Buying Groups Buying: Tennis, Sports Supports Selling: Christmas Gifts, Boxing, MMA
Accredited supplier to the STAG Group
32 Fight Sports: UFC
We find out why UFC has boomed in recent years and what opportunities this provides sports retailers
34 Fight Sports: Cartasport
How is distributor and wholesaler Cartasport delivering what the fight sports market needs? Howard Carter talks to us about the importance of stock
36 Tech Rep
Rival Boxing is breaking new ground with its use of d3o shock absorbing technology in its products. We find out more
September 2011 www
.sgb-sports.com
Cover Story
Read about UFC on pages 24 and 32
www.sgb-sports.com
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