THE TWIN TEST SELECTED BY OTHER BRANDS SELECTED BY DE BEERS
THE DE BEERS IRIS Wi th exper t i se that spans over a centur y, De Beer s selec t s onl y diamonds wi th ex cept ional inner F i re, L i fe and Br i l l iance. De Beer s
has pioneered the s canning of diamonds in sear ch of the subl ime s ymmet r y. Onl y De Beer s Diamond Jewel ler s demons t rates thi s to c l ient s .
Each s tore i s equipped wi th a De Beer s I r i s , a unique propr ietar y technology that prov ides al l our c l ient s wi th an objec t i ve way to see the beaut y of the diamond through the eyes of an exper t .
Slowing down what your eyes see in an ins tant , the De Beer s I r i s repl i cates di f fer ing l ight condi t ions to i l lus t rate how t rue beaut y i n t h e
pe r f e c t i o n o f t h e diamo nd’ s c u t cau s e s al l e igh t s e t s o f fac e t s t o i l l umi nat e s imul taneous l y, spar k l ing wi th br i l l iance even in low l ight condi t ions .
Asymmet r ical propor t ions
and mi sal igned facet s cause diamonds to leak l ight .
Per fec t propor t ions and facet s enable max imum l ight ref lec t ion.
Two diamonds wi th the same grading cer t i f icate and ident ical 4Cs
(carat , cut , c lar i t y and colour ) can di f fer great ly in beauty. De Beer s ’ s t r ingent s tandards ensure our exper t s select only diamonds wi th super ior sparkle and br i l l iance.
You are invi ted to view the per fect ion of our diamonds through the De Beer s I r i s avai lable in ever y s tore. 52 53 Onl y the mos t beaut i ful diamonds are selec ted to become De Beer s
diamonds ; they are exper t l y selec ted for F i re, L i fe and Br i l l iance ins tead of weight , resul t ing in a s ymmet r i cal image under the De Beer s I r i s .
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