BEYOND COMPARE
SPARKLE AND BRILLIANCE
The connec t ion between the eye, the brain and the hear t i s int r ins i cal l y l inked to love, and i t i s thi s same relat ionship that leads to the
di s cover y of beaut i ful diamonds . The ar t of seeing i s one that we bel ieve in; our exper t s are t rained to recogni se and selec t onl y the mos t natural l y s tunning diamonds .
Ful f i l l ing the bas i c 4Cs of carat , cut , c lar i t y and colour i s onl y the beginning
of the path of di s cover y towards f inding the per fec t diamond. Wi th our peer les s exper t i se we selec t onl y diamonds that exhibi t a beaut y beyond compare.
We def ine the di f ference in our diamonds through the three element s of F i re, L i fe and Br i l l iance that each De Beer s selec ted
diamond mus t pos ses s : F i re i s the di sper s ion of l ight into the colour s of the rainbow; L i fe i s the f lash of l ight , the spar k le and the s c int i l lat ion when a per fec t l y cut diamond i s moved; Br i l l iance i s the natural t ransparenc y and br ightnes s , the soul of the diamond.
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