PURE
Al l our diamonds are ethical ly sourced; we bel ieve that the sanct i ty of a diamond’s or igin i s paramount to i t s phys ical beauty.
The diamond i s a sculpture created by nature, but i t i s al so t rans formed by i t s journey to i t s owner. We bel ieve that the pur i ty of that journey i s integral to the l i felong enjoyment of i t s presence.
Jus t as your t rus t in each other i s a proof of your love, our commi tment to the ethical or igins of our diamonds i s a proof of our f idel i ty to you for the l i fe of your diamond. We guarantee that each
De Beer s selected diamond does not or iginate f rom a conf l ict area, that i t s path to you i s as pure as the element s that created i t . Thi s unseen pur i ty of a diamond’s or igin i s more impor tant to us than the blemi shes v i s ible to the naked eye.
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