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Community investment


In 2010/11, Partnership-wide charitable and community contributions totalled over £8.8 million, equivalent to 2.4% of our pre-tax profits, as measured using the London Benchmarking Group model.


 


John Lewis


Our Bringing Quality to Life vision highlights our desire to improve the lives of our suppliers and local communities by supporting local, regional and national initiatives. See John Lewis Foundation for our work with our suppliers’ communities.


 


John Lewis’ 2010 Charity of the Year was Beating Bowel Cancer. The charity, selected by Partners, benefited from numerous fundraising activities as well as our mobile recycling scheme, which gave a donation for every phone received. In total, we raised £350,000.


 


Following feedback from Partners, we decided on a new approach in 2011. Each branch will support a local cause of their choice under a particular category, which for 2011/12 is ‘welfare’, focusing on local charities that help the homeless.


 


We will also be trialling two new initiatives in 2011. In our Watford, Newcastle, Glasgow and Cardiff shops, we will provide a Community Room for charities and community groups to use. This is to help ensure our shops become a genuine resource for the community.


 


In our John Lewis ‘at home’ shops and four department stores, we will trial a John Lewis Community Matters initiative where customers can decide how we donate to community organisations. Depending on their needs, we will either offer Partner volunteering, donate products or provide financial assistance.


 


Waitrose


Through the Waitrose way, we want Waitrose to be at the heart of our communities. Our Community Matters scheme involves our customers helping to decide how much we donate to selected organisations. In 2010/11, we donated £2.7 million to 8,500 worthy causes.


 


We aim to develop the scheme to allow flexibility for local organisations that would prefer to have a Partner volunteer than a donation. We are also keen to raise customer awareness of organisations that need regular volunteers via our Community Matters boards. In 2011, we hope to launch Community Matters online to encourage waitrose.com customers to participate in our community programme.


 


In recognition of the challenges facing nearly one million young people in the UK not in education, employment or training, we will be trialling a new programme in late 2011 for those with few or no qualifications, and no work experience.


 


“ We were delighted to see the Partnership increase its annual donation to the British Red Cross Disaster Fund to £75,000 in November 2010. Over the last year, donations have helped people affected by natural disasters in Panama, Colombia, Niger and New Zealand.”


Nicola Moore, Corporate Partnership Executive, British Red Cross


 


Music Matters


The Partnership has a long tradition of supporting music in order to enhance people’s lives. We have now established a scheme called Music Matters and we invite bids from a wide range of organisations, made through local branches. Bids for one-off donations of between £1,000 and £5,000 are considered on an annual basis.


 


more than £1 million donated to the Prince’s Charities Foundation to date, based on sales of Duchy Originals from Waitrose products


 


(Photo of pupil gardening)


Food education


Waitrose sponsors the Royal Horticultural Society’s Campaign for School Gardening, which aims to have 80% of the UK’s 21,500 primary schools actively using a garden by the end of 2012. In January 2011, 12,679 schools had already signed up.


 


We also sponsor the Specialised Chefs Scholarship at Bournemouth and Poole College, offer a wide variety of demonstrations and events in our cookery studios, and continue to be a partner member of Farming and Countryside Education.




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