Attendance Report
www.parkworld-online.com
TOP 20 WATERPARKS WORLDWIDE 1m 2,038,000 1,872,000
1,736,000 1,800,000
1,500,000 1,375,000 1,223,000
1,040,000 1,175,000
1,000,000 925,000 882,000
784,000 850,000
739,000
583,000 626,000 637,000 690,000 700,000
p34 2m
-1.0% -1.0% 0.0%
19.7%
-6.3% 5.0%
-1.0% 7.3% 6.1%
10.3% 0.5% -2.0% 18.1% 12.0% 8.2%
New entry 2.2%
30.0% 4.3% 5.0%
TYPHOON LAGOON AT DISNEY WORLD, Orlando, FL, U.S.A.
BLIZZARD BEACH AT DISNEY WORLD, Orlando, FL, U.S.A.
CHIMELONG WATER PARK, Guangzhou, China
CARIBBEAN BAY AT EVERLAND RESORT, Gyeonggi-do, Korea
AQUATICA, Orlando, FL, U.S.A.
OCEAN WORLD, Gangwon-do, Korea
WET’N WILD, Orlando, FL, U.S.A.
WET’N WILD WATER WORLD, Gold Coast, Australia
AQUAVENTURE, Dubai, U.A.E.
SUNWAY LAGOON, Kuala Lumpur, Malaysia
SUMMERLAND, Tokyo, Japan
SCHLITTERBAHN, New Braunfels, TX, U.S.A.
ATLANTIS WATER ADVENTURE (TAMAN IMPIAN JAYA ANCOL), Jakarta, Indonesia
WATER COUNTRY USA, Williamsburg, VA, U.S.A.
BEACH PARK, Insano, Brazil
OCEAN PARK WATER ADVENTURE, Jakarta, Indonesia
WILD WADI, Dubai, U.A.E.
NOAH’S ARK, Wisconsin Dells, WI, U.S.A.
ADVENTURE ISLAND, Tampa, FL, U.S.A.
DEOKSAN SPA CASTLE, Chungcheong, Korea
Percent changes for 2010 for certain parks are based on adjusted/updated figures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08.
TOP 20 WATERPARKS IN THE UNITED STATES 1m 2,038,000 1,872,000 1,500,000 1,223,000
882,000 784,000
626,000 637,000
545,000 530,000
510,000 500,000 500,000
466,000
450,000 425,000 410,000 400,000 387,000 368,000
2m
-1.0% -1.0%
-6.3%
-1.0% -2.0% 12.0% 30.0% 4.3% 5.8% 0.0%
13.3% 22.0% 11.1%
0.0% 36.4%
New entry 12.0% 14.3% 3.2% 5.1%
TYPHOON LAGOON AT Disney World, Orlando, FL, U.S.A.
BLIZZARD BEACH AT Disney World, Orlando, FL, U.S.A.
AQUATICA, Orlando, FL, U.S.A.
WET’N WILD, Orlando, FL, U.S.A.
SCHLITTERBAHN, New Braunfels, TX, U.S.A.
WATER COUNTRY USA, Williamsburg, VA, U.S.A.
NOAH’S ARK, Wisconsin Dells, WI, U.S.A.
ADVENTURE ISLAND, Tampa, FL, U.S.A.
HYLAND HILLS WATER WORLD, Denver, CO, U.S.A.
SCHLITTERBAHN, Galveston, TX, U.S.A.
SPLISH-SPLASH, Riverhead, NY, U.S.A.
SIX FLAGS WHITE WATER, Marrietta, GA, U.S.A.
SIX FLAGS HURRICANE HARBOR, Arlington, TX, U.S.A.
RAGING WATERS, San Dimas, CA, U.S.A.
SIX FLAGS HURRICANE HARBOR, Arlington, TX, U.S.A.
WET’N’WILD, Phoenix, AZ, U.S.A.
WET’N WILD EMERALD POINT, Greensboro, NC, U.S.A.
DOLLYWOOD’S SPLASH COUNTRY, Pigeon Forge, TN, U.S.A.
SOAK CITY CEDAR POINT, Sandusky, OH, U.S.A.
CAMELBEACH, Tannersville, PA, U.S.A.
Percent changes for 2010 for certain parks are based on adjusted/updated figures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08.
p35
Should your property be included?
This is the fourth annual Theme Index collaboration between the Themed Entertainment Association (TEA) and AECOM, although the study itself has been in existence for much longer. It began as an attendance report of major U.S. theme parks, produced by AECOM with now defunct Amusement Business Magazine. Over the years, this study evolved to add waterpark figures and address the international scope of the industry.
Inclusion in the annual Theme Index is now seen as a benchmark of success among operators. Every year, AECOM hears from parks desiring to share their attendance increases and earn a place on the list. Operators who believe their properties should be included in the Theme Index are encouraged to contact the AECOM office in their region after studying the criteria for consideration given below. The more feedback and information we receive, the more accurate this report will become.
AECOM obtains the figures used to create the TEA/AECOM Theme Index through a variety of sources, including statistics furnished directly by the operators, historical numbers, financial reports, the investment banking community and local tourism organizations, among others. The global market is studied as a whole, and each of its four main regions is also studied separately: North America, Mexico/Latin America, Europe and Asia. There is also a table of the top waterparks in the world, in the United States, and of the top global chain operators.
To be included in the study, a facility in general must be gated (entry ticket required). North American parks must have annual visits above one million. To be included on the top chains list, a chain operator must have theme parks in its portfolio. External and internal factors such as development, pricing, customer service, weather, demographics, investment/expansion,
Credits TEA/AECOM 2010
Theme Index: The Global Attraction Attendance Report Publisher: TEA (Theme Entertainment Association) Executive Editor: Gene Jeffers Research: Economics practice at AECOM Editor: Judith Rubin
Contributors: David Camp, Kim Gram, Daniel Elsea © 2011 TEA/AECOM. All rights Reserved
IV
attendance and other dynamics that affect the estimated numbers are noted in comments within the charts.
TEA and AECOM express thanks to the numerous park operators who graciously and generously furnished attendance information, enabling this report to be as complete and accurate as possible.
About the authors
The Economics practice at AECOM is the world leader in real estate consulting services. It advises clients on economic and financial planning issues for a myriad of commercial land uses, including theme parks, hotels and resorts, sports venues and major events, cultural facilities, tourism, complex mixed-use developments as well as economic regeneration schemes. The Economics practice at AECOM has made important contributions to some of the world’s most innovative and successful projects.
AECOM is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government. With approximately 45,000 employees around the world, AECOM is a leader in all of the key markets that it serves. AECOM provides a blend of global reach, local knowledge, innovation and technical excellence in delivering solutions that create, enhance and sustain the world’s built, natural and social environments. A Fortune 500 company, AECOM serves clients in approximately 125 countries and had revenue of $7.3 billion during the 12 months ended March 31, 2011. More information on AECOM and its services can be found at
www.aecom.com.
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Annual Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory. Visit
www.TEAconnect.org.
Contacts For information about TEA: Judith Rubin,
rubin.judith@gmail.com, +1 314 853 5210 Gene Jeffers,
gene@TEAConnect.org +1 818 843 8497
www.TEAconnect.org
Download For the full report, including additional commentary from AECOM:
www.parkworld-online.com/files/ThemeIndex2010.pdf
For information about AECOM’s Economics team and the report: John Robinett
Criss Yoshii Senior vice president
john.robinett@
aecom.com David Camp
GlobalDirector, Asia
chris.yoshii@aecom.com Brian Sands, AICP
Vice president, Europe/Africa/ Middle East Vice president
david.camp@
aecom.com +44 20 3009 2255
www.aecom.com/economics
brian.sands@
aecom.com +1 202 448 1433
© TEA/AECOM. All rights reserved
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